Recently, in Australia and New Zealand, along with the listing of T60 and D90 debut, SAIC Chase blew out of China's auto industry to go out another round horn.Now, SAIC is Australia's first sales of Chinese auto brand, and increase Speed is the fastest. Not only that, SAIC Chase back to their own set a new goal .2017, T60 plans to cover 10% of the Australian market share .2018, SAIC Chase products to do 'million level' market The
Germany and the United States and Japan and other cars in the new Australian region has been 'preconceived', SAIC Chase how to capture this market 'high ground'? Through interviews, Fang was the network to get such a conclusion.
Why Australia is the first battlefield
T60 and D90 as two completely independent research and development products, SAIC Chase Why in Japan and South Korea car 'rampage' of the Australian market on the main push?
First of all, SAIC Chase had defined the T60 market, the first project is oriented to the overseas market, is based on the needs of overseas market customers.
The choice of Australia and New as the first push the region, which should start from SAIC Chase overseas strategy.With different Chinese brands overseas routes, SAIC will be developed countries as the most important market.Currently, the main layout of overseas business these five Block markets: Europe, Australia and New Zealand, ASEAN, Middle East and South America, of which Australia and New Zealand as the establishment of SAIC Chase has long been involved in the region, there are V80 and G10 foundation, of course, its main battlefield.
Second, in the Australian New Area, SAIC Chase has a rapid growth rate and product reputation. Last year, SAIC Chase average price of up to 15.7 million, indicating that Chase brings customers to high-value products, but also that its products have been overseas Developed areas of user recognition, access to high growth.
The following group of data can be more truly show the Chase brand in the Australian market has achieved results .2017 in January-August, SAIC overseas sales totaled 4,289, of which Australia and New Zealand (Australia, New Zealand and Fiji) sales A total of 2,262 units, an increase of 40% over the same period last year, Australia and New Zealand sales accounted for 53% of total sales over the same period in the Australian market sales reached 1,397, an increase of 59% over the same period last year, market segments ranked first China's auto brand; in New Zealand market sales reached 853, compared with same period last year increased by 20%, its market share exceeded 20%.
With the T60 listed, in the Australian market, SAIC Chase also has a V80, G10, T60 and new energy vehicles, including a full range of product layout, can cover VAN, pickup and other light commercial vehicle market. Chase products for commercial car market segment size of the rapid expansion of its first million export market to create a good condition.
SAIC Chairman Liu Qingsong with the side of the network mentioned: 'According to the first eight months of sales performance, this year SAIC Chase in Australia and New Zealand sales are expected to be completed 5,000, an increase of 73%; and T60 will become 2018 Breakthrough, to double the sales in Australia, we have every reason to believe that Chase in the Australian market next year can break 10,000.
In Australia and New Zealand on what can 'stop'
It is not so easy to seize the market, but in these areas, vehicle regulations require a higher, unique vehicle certification system and annual tracking and review are also very strict, which is also an important part of SAIC's overseas distribution. It is to require manufacturers in the quality assurance has a higher capacity.In addition, as a more mature market in developed countries, Australia and New Zealand commercial vehicle brand competition is also very intense.
Want to gain a firm foothold, you must let the user see the real excellent product quality and value.
In the blue pine eyes, although, SAIC Chase in the Australian new market emboldened. 'We backed by SAIC, SAIC and global integration of the advantages of resources, so that SAIC Chase no historical burden, directly to the forefront of international competition. It is because of our technical reserves, we in the overseas market first to do the European six, completed the technical reserves.Now domestic do Europe six, we will not rush, the other like a five-star crash, safety regulations, all domestic regulations to upgrade the Chase It is not a matter.
Fontaine learned in the interview, T60 in Australia has been a collision test, the official release results may also need some time, the results of the collision is satisfactory. Blue Ching Song also mentioned that the Australian market users of the five-star collision is the primary requirement , There are active, passive safety, including intelligent driving. 'T60 into the Australian market is well prepared, the product adaptability improvements are done in accordance with the Australian market, in addition, the Australian model in the back to drag We have improved the adaptability of the chassis and the engine, and so far, the feedback from the user and the dealer on the test drive is very positive. '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' ''
Lan Qingsong talked about, SAIC Chow is currently the main competitor is Japan and South Korea car.If you have a competitive advantage, the first is the product to be homogeneous, that is, product quality and performance to be homogeneous. 'We new to Overseas market, had to use the price pointer, our brand premium capacity than the Japanese and Korean brands low, which is all of our Chinese car prices are responsible for selling better products overseas, higher prices.
Another is the new technology and new technology.For example, including auxiliary driving system, intelligent Internet systems, entertainment systems, etc. Blue Ching Song that SAIC Chase's latest active, passive safety performance, has more than the existing mainstream Japanese and Korean products.
With these, SAIC Chase in the capture of Australia and New Zealand market, no doubt more than a lot of power.
To capture the Australian and new value of the whole chain
The weapon is how to take the high ground.
Automobile products exports earlier than many industries.But, because the early export enterprises of product quality and technology can not meet the needs of overseas market users, aftermarket can not keep up with the Chinese brand 'going out' have a certain impact. 'The construction of a new round of car' going out 'has already begun. Obviously, SAIC Chase and other' going out 'business is different.
Lan Qingsong said: 'a new round of' going out ', not just the car companies, including all Chinese enterprises, to make your products and services to be accepted by local customers, which is behind the entire business value of the business chain to have international competition Force.
He mentioned to the side of the network, SAIC's overseas expansion is not the traditional sense of the 'export trade', but 'overseas business' model, not only for the sale of automotive products, but from the brand into the rapid after-sales service Complete system construction, SAIC Chase not only provide 7 days 24 hours of global online technical support, but also the establishment of local training centers, and overseas service providers to jointly carry out on-site service work for overseas end customers to provide quality after-sales service.
'From the product design to the project to the manufacturing to the sale, to track each of the models to improve every time we talk about information, that is able to do such a track.Now the domestic car prices a lot of information has not yet completed, You go out will face this problem. 'Blue Green Song that the vehicle business in the' going out 'investment, not only to invest around the export, but the whole industry value chain investment. SAIC Chase into the overseas market time It is not long enough to accumulate word of mouth, while expanding product spectrum, improve market share, the introduction of higher value, better quality products for local users to provide better service.
'In the overseas market, the Chinese brand can only be gradually accumulated, there is no shortcut to go. The product is good, the product sold, the user experience well, the formation of word of mouth. This is enough.' Of course, SAIC Chase's mind will not Stay in good service, accumulated reputation.
"As the largest auto company in China, the business of its own brand is confident in both domestic and overseas, and I think we have the ability to expand our market share and further allow our customers to recognize our Chinese brand." SAIC has been the root cause of sustained high growth in the Australian market in three or four years, and I believe that the third round of products will be getting better and better.
In SAA, SAIC Chase 'toss' enough lively. More than 'million level' overseas market will win, SAIC Chase has planned a good future car blueprint and overseas territory. By 2020, SAIC Chase to sell all kinds of cars 300,000 Vehicles, of which overseas exports accounted for up to 30%.
To the current pace of development and strength, SAIC Chase can do 'can'.