When people's game platform from Game consoles Gradually turned to the phone, the Nintendo stock has been in the doldrums for a long time, but Switch's launch has changed all this.
September 20, Nintendo total market value after a lapse of 9 years to return to the high level of 6 trillion yen on October 25. Nintendo shares climbed to the recent highest to reach 44,890 yen.And 8 months ago, Nintendo Of the stock price is still hovering around 22,000 yen, and now its share price has doubled.
If you look back at Nintendo stock volatility in the past, it is not difficult to find the best game of the game will have a great impact on the stock price.
Nintendo in 2004 and 2006 has launched the third generation of portable game console Nintendo DS and home console Wii, two game consoles by the global game fans welcome .2007 November, Nintendo shares all the way up to 73200 yen, the total The market value of more than 10 trillion yen.
In 2011, Nintendo launched the next-generation game Wii U, which was trying to compete with the tour, but was hailed by the high hopes that the Wii had been cold in the market. In three years, Nintendo had accumulated losses of 30 billion yen, July 25, 2012 Shares hit a record low, only 8060 yen.Compared with 5 years ago, this period Nintendo shares fell by 90%.
Fortunately, Nintendo found the feeling on Switch on March 3, 2017. In March, Switch sold more than 2.7 million units, 30% more than Nintendo's expected sales.
With the global cumulative sales of 100 million units compared to the Wii, Switch results in no way inferior. Wii in the sale of 4 months, sales reached 5.84 million units, and launched 3 months in the global sales of 4.7 million sales speed Has been called quite fast due to short supply, Nintendo plans and foundry manufacturers to improve the Switch production, the monthly production increased to 200 million units.
Switch can be so popular, and Nintendo has changed the means of publicity is not unrelated, they are becoming open and understand the needs of players.
Japan's popularity YouTuber HIKAKIN has more than 5 million subscribers on YouTube and some of its Live broadcasts are even nearly 10 million times. Nintendo has not said NO to the game anchor, we have previously reported that Nintendo has licensed 800 games at nico nico on the legal broadcast, including the "Legend of Zelda" series, "Splatoon" series, "Nintendo star chaos" series of games. Read the switch live players are likely to buy a Switch.
Nintendo's retro nostalgia did not stop .2016 in November, Nintendo engraved classic red and white machine, mini red and white machine can even sell a 18 seconds in July and came Nintendo to re-engraved the third generation Home console Nintendo 64. This seems to have nothing to do with the Switch, but by re-engraving the classic game console and game in the 1980-1990, then loyal fans are also likely to be converted into potential buyers of the Switch.
But placed in front of Nintendo the most important topic is: as soon as possible to enhance production capacity, after all, the end of the shopping season is coming soon.