Recently, the world's first consumer-based consulting firm Bo Feng released the latest research report, published in the report with the Chinese consumers the strongest of the 50 brands, which Alipay and WeChat is still among the best, One in 12. In the consumer electronics, vivo outstanding performance, ranked 24, more than the 26th millet and 39 of the OPPO, in the mobile phone industry ranked the top three.
▲ Prophet brand list
The so-called brand relevance, Bo Feng is the use of recognized brand definition of the four dimensions to measure the brand, that is dedicated to consumers (around the people's lives in the most important needs, to invest, create and marketing), pragmatic, unique inspiration And always innovative, in the four dimensions of the standard, for 39 cities in 30 industries 235 brands, the consumer survey, the conclusion is very authoritative.
Also in another rating authority Chnbrand released the 2017 China Customer Satisfaction Index (C-CSI) brand ranking and analysis report, the survey involved 145 categories, nearly 6,000 brands, it is gratifying that, vivo again made the third The good results of the name.
▲ 2017 China Customer Satisfaction Index (C-CSI) brand ranking
Committed to creating 'boutique explosion paragraph', vivo has a very high brand loyalty
Different from other manufacturers is, vivo product update iteration is not fast, but often a product can be hot for a long time, which it insisted on the "fine explosion" planning has a close relationship, Prophet) is a brand that is dedicated to consumers, pragmatism, unique inspiration, and innovation. Similarly, vivo has been committed to producing intelligent products that deliver superior appearance, professional sound quality, extreme image, and enjoyable experience for younger users. A lot of young consumers of all ages, customer satisfaction has also become a very high brand loyalty.
Breth brand name first three, innovative ideas have been industry certainly
vivo this time in the Prophet brand list Top 50 ranked 24, more than millet, OPPO become the first three mobile phone industry, you can see the innovative concept of vivo has been a high degree of recognition of the industry and consumers.
And innovative ideas are not limited to the product above the brand promotion of innovation, vivo for the spokesperson's choice is never vague to vivo X20 full-screen mobile phone three spokesmen deer Han, Zhou Dongyu, Peng Yuyan, three behind Although it has a very large fan group, but in the value of the value at the same time, vitality, humility, hard work, adhere to the good quality and vivo product concept of a high degree of fit is more important, not only effectively increase the brand exposure, the same will vivo brand values are accurately communicated to every user.
In product innovation, years of years deep plowing HIFI and take pictures, has formed the public for the first impression of vivo products, deeply rooted in the hearts of many young consumers.
The experience of the purchase experience is equally incompetent, the line has a large number of physical stores and counters, almost all of the products can provide the spot, for example, vivo X20 in the sale before the preparation of 3.5 million of the stock, which is for the like vivo Product users are the most basic feedback, and offline purchase also has a lot of benefits, mobile phone visible, tangible, able to provide better pre-sale service, to the user really intimate purchase experience.
Deepen the needs of young people, closer to the distance between the product and the young user
The appearance of the phone, the camera, the music, the game experience and other factors become the most concerned about the characteristics of young people, and in which these aspects of the excellent play is the success of its roots. First of all, in appearance, Fashion design, such as vivo X7, vivo X9s to today's vivo X20, ancient products are adhere to the thin appearance design, with the design of the back of the big arc is not only a great sense of science and technology, feel the same satisfactory.
HIFI is also the body has been insisting things, from the first generation of HIFI flagship vivo X1 began, excellent music experience has finally been achieved in the mobile device, the future of the mobile phone has been insisting, the recent release of the vivo X20 full screen mobile phone It is equipped with AK4376A chip, become the industry's best music experience one of the mobile phone products.
On the camera, the hardware configuration is updated from the "soft light self-timer" of vivo X7, "X-ray photograph of vivo X9" and "2 × 2000 pixel" of the full-screen mobile phone of vivo X20, and the intellectual beauty algorithm Also continue to optimize, to meet the growing demand for young people to take pictures.
In addition to the game to give enough performance support, the software provides more humane features, with "game Do not disturb", "game keyboard", "game picture in picture" and other intimate features, so that players have more Smooth gaming experience.
to sum up:
Of the top 50 brands that are most relevant to Chinese consumers, vivo has achieved 24 good results, but success is not accidental, and vivo's performance comes from years of precise positioning of its products, innovation of ideas and product innovation , The achievements of today in China and the world are influential mobile phone brand.
Recently, the world's first consumer-based consulting firm Prophet (Prophet) released the latest research report, published in the report with the Chinese consumers the strongest of the 50 major brands, which Alipay and WeChat is still among the best , Ranked in 12. In the consumer electronics, vivo outstanding performance, ranked 24, more than the 26th millet and 39th of the OPPO, in the mobile phone industry ranked the top three.
▲ Prophet brand list
The so-called brand relevance, Bo Feng is the use of recognized brand definition of the four dimensions to measure the brand, that is dedicated to consumers (around the people's lives in the most important needs, to invest, create and marketing), pragmatic, unique inspiration And always innovative, in the four dimensions of the standard, for 39 cities in 30 industries 235 brands, the consumer survey, the conclusion is very authoritative.
Also in another rating authority Chnbrand released the 2017 China Customer Satisfaction Index (C-CSI) brand ranking and analysis report, the survey involved 145 categories, nearly 6,000 brands, it is gratifying that, vivo again made the third The good results of the name.
▲ 2017 China Customer Satisfaction Index (C-CSI) brand ranking
Committed to creating 'boutique explosion paragraph', vivo has a very high brand loyalty
Different from other manufacturers is, vivo product update iteration is not fast, but often a product can be hot for a long time, which it insisted on the "fine explosion" planning has a close relationship, Prophet) is a brand that is dedicated to consumers, pragmatism, unique inspiration, and innovation. Similarly, vivo has been committed to producing intelligent products that deliver superior appearance, professional sound quality, extreme image, and enjoyable experience for younger users. A lot of young consumers of all ages, customer satisfaction has also become a very high brand loyalty.
Breth brand name first three, innovative ideas have been industry certainly
vivo this time in the Prophet brand list Top 50 ranked 24, more than millet, OPPO become the first three mobile phone industry, you can see the innovative concept of vivo has been a high degree of recognition of the industry and consumers.
The idea of innovation is not limited to the product above, in the brand promotion of innovation, vivo for the spokesperson's choice is never vague to vivo X20 full-screen mobile phone three spokesmen deer Han, Zhou Dongyu, Peng Yuyan, three behind Although it has a very large fan group, but in the value of the value at the same time, vitality, humility, hard work, adhere to the good quality and vivo product concept of a high degree of fit is more important, not only effectively increase the brand exposure, the same will vivo brand values are accurately communicated to every user.
In product innovation, years of years deep plowing HIFI and take pictures, has formed the public for the first impression of vivo products, deeply rooted in the hearts of many young consumers.
The experience of the purchase experience is equally incompetent, the line has a large number of physical stores and counters, almost all of the products can provide the spot, for example, vivo X20 in the sale before the preparation of 3.5 million of the stock, which is for the like vivo Product users are the most basic feedback, and offline purchase also has a lot of benefits, mobile phone visible, tangible, able to provide better pre-sale service, to the user really intimate purchase experience.
Deepen the needs of young people, closer to the distance between the product and the young user
The appearance of the phone, the camera, the music, the game experience and other factors become the most concerned about the characteristics of young people, and in which these aspects of the excellent play is the success of its roots. First of all, in appearance, Fashion design, such as vivo X7, vivo X9s to today's vivo X20, ancient products are adhere to the thin appearance design, with the design of the back of the big arc is not only a great sense of science and technology, feel the same satisfactory.
HIFI is also the body has been insisting things, from the first generation of HIFI flagship vivo X1 began, excellent music experience has finally been achieved in the mobile device, the future of the mobile phone has been insisting, the recent release of the vivo X20 full screen mobile phone It is equipped with AK4376A chip, become the industry's best music experience one of the mobile phone products.
On the camera, the hardware configuration is updated from the "soft light self-timer" of vivo X7, "X-ray photograph of vivo X9" and "2 × 2000 pixel" of the full-screen mobile phone of vivo X20, and the intellectual beauty algorithm Also continue to optimize, to meet the growing demand for young people to take pictures.
In addition to the game to give enough performance support, the software provides more humane features, with "game Do not disturb", "game keyboard", "game picture in picture" and other intimate features, so that players have more Smooth gaming experience.
to sum up:
Of the top 50 brands that are most relevant to Chinese consumers, vivo has achieved 24 good results, but success is not accidental, and vivo's performance comes from years of precise positioning of its products, innovation of ideas and product innovation , The achievements of today in China and the world are influential mobile phone brand.
