Wind data show that 12 have disclosed three quarterly household appliances companies, seven net profit year on year growth.In addition, 30 released third quarter results notice of the company, 21 pre-hi. Ministry of Commerce recently disclosed '11' Golden Week home appliance retail sales also show that the overall retail sales of home appliances continued steady growth, high-end home appliance sales growth rapidly.There are industry insiders said that in the case of raw materials rose sharply, there is the possibility of price increases, with the fourth quarter of home appliances The arrival of the sales season, the industry is expected to continue high boom.
Raw material prices rise
The appliance industry as a whole to maintain a good profitability, but the raw material prices, resulting in reduced net profit of the industry to become a common phenomenon.The industry said that companies are expressive demand for raw material prices, prices are expected to be relatively strong, the leading enterprises Of the industrial chain bargaining power and cost to control more.
Raw material prices and so become the same Island Electronics, Skyworth digital, Hua Yi compression and other listed companies, an important factor in the decline in net profit to Huayi compression, for example, the company three quarterly show that from January to September this year, net profit attributable to listed companies 1.2 Billion, down 33.77% year on year, the company said raw material prices rose sharply, product gross margin declined, the main business profit reduction.
In response to factors such as rising raw material prices and exchange rate fluctuations, a number of companies have taken active measures, and Skyworth said the company continued to reform its supply chain system to meet the key raw material supply and price changes in the peak season and set high-margin integrated products. Avoidance strategy.
Jiuyang shares actively promote the value of marketing and other strategies, adhere to the experience of marketing, increase R & D investment and new product innovation, adjust the product structure.The company expects 1-9 month net profit of 437 million yuan -6.55 billion yuan, an increase of -20 % To 20%.
High-end into a trend
According to the Ministry of Commerce disclosed data, Golden Week, the national retail and catering enterprises to achieve sales of about 1.5 trillion yuan, average daily sales increased 10.3% over the same period last year, of which the overall retail sales of home appliances continued steady growth, high-end home appliance sales growth rapid.
'11' Golden Week, Suning Tesco price of more than 7,000 yuan in home appliances sales increased by more than 170%; Gome sales of high-end products accounted for more than 63% of the overall share of the refrigerator category.
China's home network forecast, high-end quality to become the trend of home appliances market.High-end home appliances demand continued heavy volume, superimposed fourth quarter sales season, home appliance industry boom is expected to continue.
Northeast Securities said that in the appliance sector, kitchen electric growth to determine, and showing a high-end trend is expected throughout the year kitchen electric market is expected to exceed 100 billion yuan.
Vantage shares said that this year, high-end smart kitchen brand highlights the effect of the terminal channel upgrade. Zhejiang United States said that in the kitchen electric industry steady growth of the favorable situation, integrated kitchen segmentation industry is entering a high-speed development stage.