On Oct. 22, at the kitchen and toilet show in Shanghai, the two things stunned all the visitors, and a running elk and her jungle were nothing in the show, but why It is clear that the strong visual impact attracts people's attention.The running elk and her jungle are made up of parts of the water heater, brass, motor, water tank, condensate heat transfer Equipment, thousands of parts constitute a spectacular picture ... ... the scene of people suddenly found that the cold industry can also be humane expression.
The creation of these two works from the China Academy of Fine Arts public installation art master Wang Guangwang. 'Each part is like a work of art, let me have creative desire, with a respect and love of love to complete the artistic creation' , Wang Guangwang said, is the quality of talent and technology to give him inspiration, so he wanted to use the form of art to express the beauty of science and technology and temperature.
He said that the two works are also full of feelings on the scene.He told the Chinese home network reporter, this year's MACRO display positioning for the 'million music technology theme exhibition', each of the parts are used to dismantle Reorganization of the way to show in front of everyone on behalf of the self-examination after the show and expression.In fact, in the eyes of more people, this to 'deconstruction and rejuvenation' as the theme of the show, MACRO is the courage and strength The
Wanjiale Gas Co., Ltd. General Manager Yu Shaoyan
An old brand of new courage
As a well-known Chinese brand with a long history, in recent years, MACRO has experienced a lot of ups and downs, but also gradually cultivate the courage of new life in 2015, MACRO to set their own sales revenue by 2020 'billion', do There is a temperature of the brand goal of a hundred years, since then, MACRO brand glow with a new vitality .When the year, the general manager of the rest of the world, Yu Yushan published in public statements 'innovation is imperative', he made a final tone, MACRO changed the heavy image and boring The way to promote, began to do many attempts.
2015 for the first time for the subdivision of the needs of the improvement of the layout of the water heater new products, closely integrated with the market, and consumers to communicate carefully, from the user experience point of view, the introduction of epoch-making zero cold water products, creating a gas water heater focus on cold water The bold, the direction of the new product trend, so far the peers are still following suit.
Out of 2015, MACRO pay more attention to the energy saving and environmental protection products, the development of intelligent temperature technology, the introduction of energy-saving environmental protection products, editor of "condensed home gas fast Water heater "industry standards, is committed to allow consumers to no longer because of repeated regulation and waste of water resources, to achieve a substantial increase in thermal efficiency, and to obtain the Chinese green water heater 'Green Planet Award'.
Not only that, MACRO also actively try the Internet and new categories.Change the product development ideas, explore the transformation of marketing model, product development from the market-oriented thinking to the user experience thinking change, the marketing model from the traditional channel to O2O mode change in the new category , Especially worth mentioning is started in 2015, MACRO Changsha Thermal Technology Industrial Park, just 2 years, the production of the boiler from the initial production capacity of 50,000 units to today's 80 million units, the quality comparable to foreign big , Has been the local government and the user's mouth praise.
According to the results of the evaluation of the value of Chinese brands released at the beginning of 2017, the comprehensive consideration of corporate brand, product brand, Chinese famous brand, geographical indication product regional brand, independent innovation brand and other evaluation factors, Thousands of enterprises to declare, 654 participating brands stand out, among the forefront of brand value brand strength list, is the gas industry with thriving.
Constantly innovate the power of science and technology
In recent years, the entire Chinese kitchen and toilet electrical industry development of the wind and water, in the new economic normal today, has become the fastest growing appliance industry plate.
According to the data of Zhongyikang, kitchen industry (including hood, gas stove, disinfection cabinet, microwave oven, electric oven, dishwasher and electric box) has maintained steady growth in the past few years. In 2016, the retail sales of kitchen appliance market reached 87.4 billion yuan, an increase of 14%, growth rate increased by 3.4 percentage points, 2017 kitchen electric scale is expected to reach 95.2 billion yuan, and will still maintain a dozen points of growth.Water water heater products, especially to gas water heater National Bureau of Statistics data show that only the first half of 2017, household gas water heater cumulative production of 896.31 million units, an increase of 17.56, higher than the growth rate of 8.2 percentage points over the same period last year, according to the National Bureau of Statistics.
In order to kitchen and toilet appliances in a good situation, a lot of money in the R & D innovation is increasing, the effect is gradually highlighted.
From 2015 onwards, MACRO to meet the consumer's real pain point of innovation and innovation began to appear in the midst of the 'one-button blasting wind smoke machine and a new generation of double high fire stove, once available to the consumer and the market recognition The
2016, MACRO then bursts of 'black technology' shocked the industry, then launched the X7 central hot water gas water heater to provide comfortable hot water, innovative technology industry; S6 no electric water heater to open the hot water when the machine is cut off the power, Redefine the industry safe bath; 'mate3 wisdom of the Church' through the form of intelligent Internet completely subvert the traditional cooking control method.
In 2017, MACRO in the innovation of the road more and more stable, the beginning of the AWE launched on the Q6 thermostat π gas water heater, just finished the kitchen show there are BX7 boiler, S7 no electric washing, MATE7 intelligence, X7PRO central Hot water products 4 new debut ... ... these are forward-looking and strategic vision of the combined results for the MACRO brand has brought greater exposure, but also for the market to bring a surprising increase.
MACA general manager Yu Shaoyan mentioned in the new conference, X7 and other cutting-edge products to support the constant temperature of the 'East constant hot core' technology system, MACRO R & D team lasted 7 years, done more than 100,000 tests, won the 50 A number of patents, in more than 100 engineers involved, 150 families measured 1 year in the case, the final was able to succeed.
Obviously, MACRO has realized that the focus on innovative research and development, is committed to discover and meet the needs of users, and continuously improve product quality, to bring the ultimate experience of the user, this is the ultimate product, but also the power of the brand invincible The
2016 annual annual report shows net profit of 227 million yuan, an increase of 83.37%, of which kitchen and toilet appliance series revenue accounted for 64.84% of the overall revenue, made outstanding contributions.According to the reporter has just read the '2017 Zhongguancun online gas water heater Brand list ', MACRO is also not low score in the top five brands, the praise rate is only lower than Haier and AO Smith.
MACRO is entering a new generation, said Mr. Yu Shaoyan, general manager of MACRO, said that if he said, then the new MACRO, full of courage and strength, must also give people a new life.