China 's household electrical appliance enterprises as the world' s benchmarking China 's self - confidence

Some people just over the past five years, known as the Chinese innovation of the 'golden five years', one by one shining the wisdom of China 'heavy device' appeared in front of the world: domestic large aircraft C919 off the assembly line, the world's longest bridge and tunnel structure across the sea The bridge is about to open, 350 km per hour 'revival' high-speed rail full speed operation ... ... these innovative results to the Chinese people to bring pride at the same time, but also change the world look at our eyes.

A piece of innovative cases not only become worthy of the people 'pride' of the Chinese business card, the Chinese standard also crossed the 'European standard', 'day standard' threshold, to achieve from the lead to lead the cross .For example, China has just released the space China's high-speed rail has become the 'world high-speed rail standard', China Haier in the international standards organization IEC, ISO already has 66 expert seats, from product output to standard output, the Chinese brand is in charge of international standard discourse, to the global 'China confident'.

The rise of innovation: from 'copy of China' to 'copy China'

Over the years, Silicon Valley has been a source of innovation for the world's high-tech, especially IT and Internet industries, and many of the great companies such as Intel, Apple, Cisco, Google and Tesla have created the technology industry Numerous miracles, the success of many Chinese enterprises are mostly brought to the 'Silicon Valley model' shadow.With the advent of the Internet of Things, Silicon Valley 'holy land' status is weakening to Chinese enterprises as the representative of the new forces, is redefining the world The order of innovation.

"As everyone wants to master the dynamics of Silicon Valley, I think people should understand innovation from China," said the founder of a video game broadcast platform in the United States. "Many Chinese innovations are spreading to the US." In the Internet , The new social media, artificial intelligence, virtual reality and other fields, the Chinese technology companies are in a leading position. "MIT Science and Technology Review" named the world's most intelligent 50 companies, a number of Chinese technology companies and Western companies In the field of home appliances, China's Haier is already the world's eight consecutive years, has long been the world's home appliance leader.

If China has been in the past to copy the Silicon Valley, then now undoubtedly China in leading the world of science and technology innovation trend, China's model is being copied in Europe and America, and the opportunity to happen this change is the Internet of Things era. , After the Internet, the third wave of the world's information industry, compared to the previous wave of 'falling behind', relying on China's manufacturing and industrial technology and the rapid progress of Chinese enterprises in the Internet of Things, artificial intelligence and other technology put the lead Advantage, this time China is not only with Europe and the United States starting line, or even catch up, went to the leader of the position.

To the Internet of things the most powerful smart home industry, despite the United States, Google and other 'hardcore players' to join, but really depicts the virtual home of the virtual home is the Chinese enterprises in the vast majority of enterprises in the current To explore the hardware intelligent or a single brand, a single scene of the intelligent, Haier in 2014, the first to launch the world's first intelligent life open platform U +, through open ports and protocols, so that any category of products can be added, From the device to the complete set of equipment to the wisdom of life scenes of the iteration, for different families, different needs to provide differentiated customization of the scene, and has achieved more than 180 scenes of the floor, the real future life will fly into the ordinary people in advance The

In fact, not only the field of smart home, China's shared cycling, payment patterns, etc. have also become the object of foreign companies to learn the founder of a US taxi software company expects the next five years, more innovation, invention and the company will Appear in China, not in Silicon Valley.


Standard output: 'Chinese standard' to develop 'world rules'

In fact, it is precisely because Intel established the central processing unit (CPU) standard, Microsoft dominated the Operating system standards, Apple led the application of mobile phone standards, these giants can firmly grasp the international market competition and value distribution of the right to speak.For a long time, China can be developed in the global scope of the underlying rules of the game industry is not much, home appliances is a The

As early as 2008, Haier 'anti-power wall' standard to write the international standard; 2015, Haier refrigerator through the IEC refrigerator preservation international standard project, with the first dry and wet storage refrigerator to become the first leading international IEC refrigerator standard Home appliance brand ... ... Chinese household electrical appliance enterprises are setting rules for the world, and in the past, these standards are the first 'national standards', Haier' anti-power wall 'technology, and by the Haier air conditioning led the development of' home and similar air conditioning installation Norms "and so on are representative of the independent innovation capacity of the From the national standard to the international standard, not only represents the Chinese enterprise innovation ability is constantly recognized by the world, but also means that the 'Chinese standard' is mastering the world The right to speak.

For example, in the smart home industry, the current different areas, different enterprises between the war, the system, each enterprise are doing their own standards, it is difficult to achieve system compatibility, information sharing and interoperability. Users have brought great distress, but also to a certain extent, limited the promotion and popularization of smart home products.We realized this, China has started the 'national standard' formulation.

At present, the country has set up a special organization responsible for the national standards of smart home - National Household Electrical Appliances Standard Technical Committee of smart home appliances subcommittee, the first members of the 42 members and two consultants, the Secretariat assumed the unit for the Haier Group Technology At present, Haier has led the validation of the three standards, covering smart home appliances system, operation, platform, etc., is expected by the end of this year will also be certified intelligent refrigerators, air conditioning and other two standards for chaos everywhere, The industry set a unified 'China rules', from the national level to guide the healthy development of the entire industry.

China Confidence: The door to globalization is knocked out by world standards

Standard certification is the main way to eliminate trade barriers, as research by the Organization for Economic Co-operation and Development and the US Department of Commerce shows that standards and conformity assessments affect 80% of world trade, but for many years, the majority of the world's standards China's enterprises can only learn from or follow these 'rules', many enterprises 'sea' and therefore crashed and return to. So in the Chinese enterprises 'going out' in the process of knowing and docking international Standard 'language' has become a prerequisite for business to go out, the output of 'China Standard' has also been regarded as the highest pursuit of the process of globalization.

As one of the earliest enterprises to go out in China, Haier not only in the 'globalization' this lesson to produce an excellent transcripts, overseas factories, research and development centers ... ... through the localization of manufacturing, localization research and development, Haier set up In the standard-setting, Haier is the leader, for the Chinese home appliances and even the world's home appliances set a number of 'Haier rules', out of the 'China self-confidence' data show that China's home appliance industry More than 80% of the international standard proposal from Haier, more than 80% of the international standard experts from Haier, home appliances industry as a standard leader.

At present, Haier has nearly 180 experts in the world active in the international and regional standards organizations, which also served as the 18 TC / SC Chairman, WG convenor, SC secretary position in the International Organization for Standardization IEC, ISO, Haier Has a total of 66 expert seats, located in the forefront of the global home appliance industry and Haier is China's only into the International Electrotechnical Commission Market Strategy Bureau (IEC / MSB) of the household electrical appliance enterprises, also assume the IEC / SC59A International Dishwasher Subcommittee Secretariat Haier is through the standard to the global output 'Chinese brand' new business card.

Sea navigation by lighthouse, China's four self-confidence extended to the manufacturing industry, is to reflect the due 'mode of self-confidence', it determines the Chinese enterprises in the global integration of the expansion of the border as a representative of the global business dialogue, , China Aerospace, Haier and other enterprises to the world to re-understand the 'Chinese brand', so that global enterprises to follow China.We have reason to believe that with these Chinese leaders in the national standards and international standards on the efforts of Chinese enterprises will return to the world Make the game 'rules'. Return to Sohu, see more

2016 GoodChinaBrand | ICP: 12011751 | China Exports