Has a rich function and health and comfort experience of the smart toilet cover increasingly become the new darling of the people in the domestic market continued to maintain a strong growth momentum in the rapid growth, the Jingdong data show that China's smart toilet cover market also usher in a new situation, showing Product development in the end, functional style, brand operation of the younger, a second-tier cities to lead the market, women's consumer groups continue to expand the proportion of four major trends.
Jingdong Mall home life division kitchen and toilet electrical department director Feng Xiuhong, recently participated in the 2017 China Household Electrical Appliances Association smart bathroom special committee to share a group of Jingdong data show that the current purchase of smart toilet cover consumers, female consumers Growth is more obvious, the growth rate reached 54% from the age structure point of view, 28-35-year-old consumers accounted for the highest, reaching 41.7%, 80, 90 has become the core consumer groups from the spending power point of view, Smart toilet cover customers concentrated in the high spending power of the customer base to Jingdong previous membership system, for example, the purchase of smart toilet cover users, gold medal users accounted for 26.6%, while diamond members accounted for a staggering 44.3%, two In addition, from the consumption of geographical division, north to occupy the bulk, a second-tier cities have an absolute advantage, accounting for 60.6%, 3 to 6 lines of urban growth, but it is not obvious.
These data also reflects the future of China's smart toilet cap market development trend.Feng Xiuhong analysis, for Chinese consumers, the smart toilet cover is still a relatively high-end products, the development of the mid-crowd market into a development direction.At the same time, In the smart toilet cover popularization process, will be a second-tier cities to lead, is a core to the surrounding radiation spread out the process.In addition, with the main consumer of the younger, the future smart toilet cover function, style design, marketing and brand strategy Will be tilted in this regard.It is worth mentioning that, with the rapid growth of female consumers, female consumer groups will continue to expand.
Although the explosive growth has been presented, but the domestic smart toilet cover market penetration is still very low, the future market can be expected.Chinese household appliances Association smart bathroom electrical professional committee released the same day, "2017 China Smart Toilet consumption survey report" report, The domestic smart toilet market holdings of about 500 million to 600 million units, the market penetration rate of about 1%, north of Guangzhou and Shenzhen and other large and medium-sized cities, the highest penetration rate is only about 10%, far behind Japan, Korea and other countries 80 % Of the penetration rate.It is undeniable that China's smart toilet cover market is still in the initial stage, regardless of consumer attitudes or market structure, are not yet mature, but it also means that smart toilet cover is a huge blue ocean market. , 2016 to 2017 years, Jingdong platform smart toilet lid sales grew by more than 3000%.
In the face of huge potential market, enterprises are also actively promoting the healthy development of the industry, and take the initiative in the competition after the Jingdong and China Electric Science Research Institute jointly launched the first smart toilet cover business standards from the product of electrical safety, electromagnetic Compatibility, the use of performance, strength and durability and energy consumption of the five aspects of the existing standards have been improved and added at the same time, Jingdong also joint platform on the major brands launched a smart toilet cover 'five-year warranty', '180 days only change Not repair ',' 30 days worry back to the goods', '100 city free delivery service' four protection plan.
According to Feng Xiuhong revealed that Jingdong next in addition to continue through the 'toilet cover section' and other fixed activities to enhance consumer awareness, universal category, will also enhance the installation and after-sales service to enhance shopping experience, and continue to optimize the smart toilet cover industry standards, Regulate the development of the market.