October 23 is the time for the deer bike to suspend operation.
Recently, the share of motorcyclists business deer bike through the official WeChat issued a notice that plans to recover the vehicle on October 21, 2017, suspended operation on October 23. The news shows that the deer bike is Beijing issued a clear not to develop a shared motorcycle policy After the first announced the suspension of the operation of the enterprise.
After Beijing traffic control department, Beijing electric bicycle to be on the road after driving, in view of the electric bicycle without a license, is illegal road driving behavior, deer bike several times by the traffic control department to request the timely return of the delivery of electric vehicles. September 15, Beijing City Traffic Committee issued a notice that 'the city does not develop electric bicycles as a shared bike. District and the relevant management departments will increase the law enforcement and punishment efforts to maintain the normal operation of the city' At present, the deer bike that the user can apply for a refund deposit, 7 working days will be returned by the original road.
'Share the economy itself is the economies of scale,' CCID Consulting Co., Ltd. innovation and entrepreneurship business manager Wang Gaoxiang told the 21st century economic reporter, 'not a scale of the shared economy is not only facing greater pressure on the cost of amortization, while the user volume is low The case is also difficult to take an effective entry economy, long time loss or even difficult to operate the problem is basically can be said to be inevitable.
Shared motor cycle is suspended
21 years of economic reports Reporters access to information found that the deer bike was incorporated in December 29, 2016, the registered capital of 341.39 million yuan. The enterprise by kilometer charges, 0.5 yuan per kilometer charges.
For the reasons for the suspension of operation, the deer bike issued a notice that the Beijing Municipal Transportation Commission has promulgated the "Beijing bicycle parking order special rectification program", requires the operation of electric bicycle operators have been actively recruiting vehicles, so the deer bike actively cooperate Suspension of business. Users can apply for a refund deposit, 7 working days will be returned by the original road.
It is noteworthy that the sharing of motorcycles has been questioned because of security issues. May 22 this year, the Ministry of Communications issued a "shared bicycle solicitation", made it clear that 'do not encourage the development of Internet rental electric bicycles.' Previously, Shanghai, Hangzhou , Zhengzhou and other cities also issued a ban on the sharing of motorcycles, requiring the cessation of operations in May this year, Shanghai on the sharing of motorcycles issued a suspension order, and has been on the road 60,000 vehicles for processing. May 27, Zhengzhou City Department of the city to share the electric bicycle business-related company responsible for the interview, asked to immediately stop the operation.
September, "Beijing to encourage the development of norms to guide the development of bicycles guidance (Trial)", which explicitly mentioned that Beijing does not develop shared motorcycles. September 17, Hangzhou, the city to provide rental electric bicycle business enterprises Interview, requiring a limited time, on the platform of the vehicle to clean up and temporarily withdraw from the market in Hangzhou, for overdue and not withdraw from the enterprise will carry out special rectification.
In addition to the deer bike, there have been a number of shared motorcycles brand was stopped in January this year, Shenzhen on the 7th motorcycle was stopped, has been put more than 400 electric vehicles were ordered to recover; in February this year, small Honey motorcycle bike in Beijing put 50 shared electric bicycle, the traffic control department emergency interviews, asked to put all the vehicles to be recovered.
Second half
In fact, not only shared motorcycles in this sub-sector, sharing the overall cycle of bicycles began to enter the pattern of competition, which also means that long-tailed enterprises living space is getting smaller and smaller.
2017 years ofo, Maui successive announced a huge amount of E round of financing, Goku cycling, 3Vbike have quit, the industry fierce competition in the context of shared cycling market shuffle effect has begun to take shape. Analysys released "June 2017 China shared Cycling market research report "(hereinafter referred to as" report ") shows, ofo monthly active users increased to 40.753 million, ranking first; moiba monthly active users increased to 35.486 million, ranked second.
In terms of the retention rate of the last month, the number of active users is 72.2%, 46.1% and 36.4% respectively. , the last month, the number of users of the total number of users was 602.698 million times, ranked second, small blue bike to 44.83 million times, ranked third.
'Shared cycling itself as an Internet economy, will inevitably develop into a' giant 'or even a' colorful 'situation.' Wang Gao Xiang pointed out that 'in the giant occupy the majority of market share at the same time, there will be a number of their own Characteristics, for the market segment or regional market 'out of color' type of enterprise or project, but these projects or enterprises how to identify the market positioning, in the giants of the cracks in the survival and even profit, these companies will be an urgent need to solve the problem.
And the sharing of bicycles to the present, the industry is also facing a turning point. 'Shared bicycles currently include the current business model level and external issues, which share the existing business model of cycling enterprises are often based on large-scale delivery, large-scale use On the basis of, but in the user's cultivation period at this stage how to solve the development of the problem is an important topic of sharing bicycles.At the same time, by the shared bicycle to bring traffic congestion, chaos and other externality problems, but also the government and Enterprises work together. 'Wang Gaoxiang said.