No matter which industry, an enterprise in the annual planning, have to do the relevant market demand inspection, which is mainly reflected in the analysis of marketing data in previous years, and then find out the law, combined with the current market conditions for the next year's market trends to estimate Professionals believe that the new demand survey shows that the 2017 bathroom market trend will be a process of pursuing innovation.
Consumers are becoming more demanding on quality
With the improvement of living standards, people are more aware of the enjoyment of life, the living environment of the requirements are also getting higher and higher, beautiful, practical, environmental protection requirements on the market, it touches on the price of concern is not so important.
Today, green consumption is to become the mainstream consumer electronics market mainstream concept, green consumption has also brought great business opportunities for enterprises.Therefore, in order to meet the consumer demand for green consumption, the development of high-performance, high-tech eco-sanitary products, Enterprises not only from the appearance of the appearance of the interior, the bathroom products of their own basic physical properties and cost and other aspects to think, but also the overall design of the bathroom and the ecological environment linked to the hook. Environmentally friendly products can reduce environmental pollution, to create a comfortable environment of.
Domestic enterprises innovation ability is still relatively weak
At present, the innovation capacity of domestic sanitary enterprises is in a relatively weak link, mainly in the homogenization of the phenomenon is serious, we are in a 'copy' of the environment hovering in our homogenization phenomenon is not only in the bathroom industry, From the initial mobile phone imitation to the current entertainment program to follow suit, more and more cottage products, daily life is homogenized sweeping.It is true that homogenization of the main reason is still low creativity, low level of innovation, keep up with social update speed Bathroom enterprises in the development process, will inevitably because of high cost of innovation, lack of original design power and other causes of homogenization.
Demand and supply contradiction upgrade
Today's domestic market situation is the consumer demand for product innovation is growing, but the domestic enterprise's innovation ability can not meet this demand, the contradiction of the upgrade to promote innovation and development on the agenda.From the past experience, The most successful enterprises are booming are based on product innovation, business innovation as a basic strategy to achieve revenue, market shares and customer loyalty and other aspects of the growth of the industry believes that to change the bathroom business 'heavy sales, light design' , The owner of the bathroom business must establish a 'design to promote productivity' point of view, and from the funds, staffing and positions, treatment, or take the brand design company to cooperate with the brand design company, The development of models with independent intellectual property rights of sanitary products.