Music TV is facing the most serious crisis, this is now a commercial model of Internet TV, and now music as the frequent crisis and negative news to the whole industry into a low ebb.
The music crisis triggered the industry earthquake
According to the data provided by the investigation agencies, the domestic retail market share of traditional color TV brand market was 69.1%, down by 0.3 percentage point over the same period of last year. The retail share of Internet TV brand market was 12.0%, down 4.0 percentage points from the same period of last year. Encounter the winter.
It is reported that the actual sales of music TV in the first half of this year has dropped to 100 million units, is expected to sell more than 200 million units throughout the year, the annual sales target of 7 million units is impossible to achieve another news that music Will shut down part of the TV factory, and even will give up TV business.
And Stewart TV models similar to Storm TV and micro-whale TV sales also suffered Waterloo .2016 storm TV shipments of more than 100 million units, micro-whale TV shipments of 800,000 units, according to the national grid reporter from the insider The latest data show that Storm TV as of the current shipments is 50 million units, micro whale TV shipments of only 40 million units.
Storm technology in 2017 mid-year report shows that income of 826 million yuan, an increase of 66.89%; but the net profit of only 15.7249 million yuan, down 16.64% last year. Storm Technology CFO Jiang Hao said, the main reason for the decline in net profit is the TV business Loss, due to the increase in Storm TV investment in the business of high growth rate of 146% of the absolute value of the loss has also increased, and thus led to the decline in net profit attribution. Storm Group CEO Feng Xin has revealed that in 2016, Each sold a storm TV, will be a loss of 300-400 dollars.
Micro Whale Technology previously disclosed information shows that 2015 revenue of 137.8 million yuan, a net loss of 131.5 million yuan, the total assets of 185.2 million yuan, liabilities of 3.167 billion yuan in March this year, micro whale was burst losses of more than one billion.
Obviously a change is that Internet TV since the second half of this year, a little collective debut after music every year nearly 200 games of the 'PPT conference', other brands have several times a year by the conference made a new voice, but music crisis Since the outbreak, most of the Internet TV brand into the silent period.
As the crisis in the industry to follow the earthquake. 'Definitely yes', headquartered in Beijing, an Internet TV brand founder, CEO in the Chinese home network reporter asked the music as the whole negative on the Internet TV brand in the terminal image and sales have no impact Replied this time.
On the music mode and its impact to the industry, the high-level evaluation to the reporter said, 'music as the business model itself is no problem, there are profitable hope, music TV has also made the scale. But the big music system as a financial problem, the impact The music and the content of the basic video, coupled with the lack of music as music and music video industry, high - quality IP support, this model is not very attractive.
'This year the color TV industry is not good, but the music as (TV) the impact of the Internet TV industry has superimposed', the high-level, said 'bad on the bad'.
The Internet TV brand before the first half of this year, frequent action in the industry also more sound, but the high-level said that the company is the 'silent period', 'the recent business to do the optimization, mainly for the Internet TV family platform operation and deep plowing user value Aspect (adjustment) '.
Gu Yingqiong, the United States Yi Besi Seattle branch software engineers, so far there are three months time, music as the former chairman of the board because of this person in the media platform on a series of broke the article and every day on the headlines. Gu Yingqiong in its series of articles on Reveal the music model.
Music as the development of a lot of music shop, Gu Yingqiong said, '98% of the above are losing money, music is still constantly flicker appliance business to do experience shop', said the music as the sales routine is' tell you very profitable and tell you How to make money, so you expensive purchase, but crimping goods do not give you delivery, their mall, online channel priority sales, and offline to see music as no profit margins, belonging to the line agent market share is very small, small enough to survive. 'Its name, music and its music shop,' is a Ponzi scheme '.
There are different opinions on the music, the popular TV CEO Zhou Kun to the home network reporter said, 'music as the burn mode of loss too much eventually become no bottom hole. Music should have been channels, customers, consumers away and abandoned, it The brand and the image after this year of fermentation completely broken out.
As well as the storm, the whales are their exactly the same way that their crisis is essentially burned due to the pattern of music and storms are video sites started, post-market layout Internet TV, film, sports, VR equipment, finance , With the same path of development, they are the use of content subsidies hardware, low-cost sales strategy, the TV business revenue growth after the rapid growth, but the annual loss of constant.Geetscape since the average annual financing of more than 3.5 billion, the storm has been listed There are 1.012 billion yuan.
Is there any dawn of Internet TV?
Especially as the crisis, the impact of the entire Internet TV industry is obvious.
Owen cloud network vice president Dong Min to the State Grid reporter said, 'music as the Internet TV companies have low impact,' Dong Min believes that the entire color TV industry environment is not good, including panel prices are high, making the traditional brand and Internet brands have fallen sharply, the price war is difficult to maintain, the Internet business and financing a comprehensive low tide.
Household appliances industry observers Liu Buchen that from the industry point of view, the birth of Internet TV, breaking the traditional TV a long time a single hardware profit model, to achieve 'hardware + software' double profit model, business model level is indeed innovative; stand in the consumer perspective , Internet TV and traditional color TV is no different nature, its content and services has not been able to go beyond the traditional color TV.It is because of the failure to establish a differentiated advantage, Internet TV eventually encountered consumer questioned.
'Whether it is the Internet brand or traditional brand, business models and methods are not essentially different, the most important thing is your products and information to let consumers know that your products have a substitute for the traditional', the same is to do Internet TV, Popular CEO Zhou Kun to accept the State Grid reporter interviewed the industry still have confidence, he told reporters that 'standing in the Internet brand camp, hope that music, storms, whales can do well for this industry Development is a good thing, but they do not do well, does not mean that the development of the Internet TV industry is not good, because the future of this industry is determined by the consumer demand and bandwidth, these two factors are very optimistic about the current rural more than 90% Has access to broadband.
There is the latest news that music TV recently talked with the BAT ', I do not know whether it will attract a new round of investment.According to the new music as insiders said:' At present, music TV production is being restored, music TV industry chain related links The recovery is also in progress.