The huge market dividend brought about by the rise of the middle class is considered to be the theme of investment over the next decade, according to the middle class technology white paper published data show that by 2020 China's population will reach 1.45 billion, the middle class will account for more than 48% of the total population , And this figure will be more than the entire European population in the context of the rise of the middle class, the high-end home appliance market is very hot, million range of smart TV, washing machines, refrigerators and other groups listed in which Samsung launched the most eye-catching TV , Set the TV in color, design and control of the new standards, is considered high-end living room and intelligent living room entrance.
Consumption concept of transformation, cost-effective than the performance ratio
In fact, the rise of the middle class in China was as early as 2015, when Chinese consumers made a 'sensation' of the world: they went all the way to Japan, almost to the toilet lid to buy goods. Is not a case, people are keen to buy abroad, they are willing to go over the mountains to buy a rice cooker, buy a bottle of eye drops ... ... these phenomena once aroused people's heated discussion.
'Snapping' is only a microcosm, the rise of the middle class will undoubtedly lead to a series of changes in China these two years often brought about supply side reform, craftsmen spirit, transformation and upgrading, from the mention to the implementation of the emphasis, behind these changes are The impact of the rise of the new middle class.
The middle class has a strong purchasing power, pay more attention to product quality to promote the consumer upgrade, the price considerations will be put in the second. That is to say, the previous price will be more than the performance of the tilt. Zhongguancun online in August released " Class technology consumption survey report "shows that 91% of consumers are willing to pay for personalized products from the TV market, television products, diversification, ultra-high-definition, large size, the overall product structure has been reflected in the high-end In the display industry, as the most cutting-edge quantum dot and OLED TV also occupy a certain market share, the current quantum TV accounted for 1.7% of the entire color TV market, OLED accounted for 0.4%.
High-end appliances rise, the middle class was the world
Well-known financial expert Wu Xiaobo that 2016 is the first year of the new middle-class consumption, is the beginning of China's consumer upgrade.This is the challenge, the same is the opportunity, the future market is the middle class was the world can not meet the needs of the times, Technology, the concept of innovation, to create a quality products, can not be based on the future market.
Home appliances market high-end in this year is particularly evident, whether it is Samsung, LG, Sony and other foreign home appliance giant, or Hisense, TCL such domestic leading companies, have released their high-end products can be seen, the main smart TV, washing machine, And other pricing in the million range, high-end trend is obvious, and these latest products, in addition to their own powerful, science and technology experience is full of like the latest Samsung Quantum Point TV, not only quality to 4K level, and equipped The cool voice control, and even interconnected with the phone to achieve a large and small screen resources to share while the Samsung painting wall art TV is tailored for high-end users, with 'TV mode' and 'art mode' two use Model, breaking the use of traditional TV scenes, innovative to create a 24-hour policy is not shut down.
According to the monitoring of the Ovied cloud network, during the National Day promotion, the average price of all kinds of household appliances rose across the board, the product structure was significantly upgraded.Owei Yunyun data show that during the National Day intelligence and UHD color TV retail sales were as high as 98% and 92 %, Surface TV penetration of 16%. 'Annual large-scale holidays, foreign brands must sell well, because their products are more expensive, the channel is also willing to hit them on the money.' , Home appliances, general manager of this part of the view, with the consumer upgrade, the future number of enterprises will be less and less, 'before those who do not pay attention to products, do not pay attention to R & D and brand promotion will be eliminated.
The arrival of the middle class, brought a huge spending power, middle class family with its quality of life requirements, China's consumer market will face a quality innovation. More competitive products, is no longer the cheapest, but More quality.