Last week, Haier once again became the focus of home appliance industry.
This argument is no exaggeration, enumerated in the second half of this year, Haier hold high the activities of playing a lot of high. Following the September Haier R & D global conference and the world to lead the innovation summit, this month, Haier has enrolled.
10.17 held in Wuzhen 2018 Haier Refrigeration Industry Global Summit, its ambition in a word: through a full range of strategic upgrade to win the refrigerator industry, right, directed at the 2018 market leader status.
From the strategic deployment of the summit presented in view, 2018 Haier refrigerator blade will take the soft underbelly, with a comprehensive lead to combat a single point of the opponent breakthrough, which is the industry leader of the inevitable way. To simply steal about.
'Haier play' downgrade ', once again lead the industry'
What is the real industry leader? I think it is in everyone can not see the time, pointed out the direction to lead everyone to move forward. Catchers who want not to fall behind, followed by walking on the line even if the road quarrel slapstick, but the total Is moving in the right direction.
In the global consumer demand to upgrade the quality of the background, Haier has become the global refrigerator market 'innovation source'.
In March 2014, Haier first released U + intelligent wisdom of life platform and opening up, the action is quite large, the first of things, artificial intelligence and other new technologies and home appliances combined to build a smart life scene. 2015, the invention of the world A Haier Xin kitchen Internet refrigerator .2017, Haier refrigerator platform will be upgraded to the wisdom of the kitchen platform to achieve the family scene under the Internet. Haier every step, are walking in the front of the industry, many refrigerator counterparts have followed up. The whole industry to follow up when the smart refrigerator, Haier has begun a comprehensive upgrade in a higher dimension.
Just last week, Haier 2018 refrigeration industry global summit, put forward five industrial upgrading direction: from a single brand to the brand matrix full coverage, from single-line category to the global differentiation of product innovation R & D system, from the regular experience to online New interactive service experience, from the refrigerator products to the food ecology scene upgrade, from the traditional marketing cooperation model to the ecological partners win-win situation.
You have to say that the industry leader is a major feature is not a leading, but strokes ahead.Hair is fully took over the refrigeration industry innovation scepter, not a single point of innovation, single point breakout, but from the upper Standards, rules directly down the breakthrough, which is' in the strategic decision, Aircraft carrier.
Haier's unique wisdom of ecological and management model, in all aspects and industry stakeholders to get through, to users and practitioners have brought a new experience and value, which is Haier from the Internet era has been an important prerequisite for leading The
'Scheduled the world's first in 2018, what is Haier?'
It is believed that visionary people have discovered that the refrigeration industry is becoming more and more 'smart'. New play, new standards, new logic has been created, the industry competition threshold is getting higher and higher.
If the refrigerator market before the traditional industry is the second upgrade of the Internet, then with the artificial intelligence, all things interconnected, to the central and other more complex global changes began to sprout, the refrigerator has changed from a single home appliances into a smart multi-life carrier The
The reason why the industry is saying that Haier's comprehensive upgrade has been scheduled in 2018 the world's first refrigeration industry, this is not just the circle of people eye-catching torch, but Haier through model innovation, creating a research and development, Industry side, the client side, the channel between the win-win situation, its three major advantages are gradually show.
The first is the global co-generation. Now all walks of life are faced with the underlying R & D breakthrough, more difficult, need to support more, Ali 'Dharma House' is one of the solutions, Haier's global collaborative innovation R & D mechanism Is worthy of praise. With its decentralized organizational structure, their own breakthrough, knowledge sharing, will be well given to the global upstream R & D organization, in order to achieve the possibility of rapid innovation iteration, for the product to play a differentiated advantage to provide effective support.
Followed by the family of interactive scenes.Now hardware products are more conducive to the commercialization, synergy of the evolution of the model, Haier in the intelligent refrigerator interactive experience on the people who have my self-confidence and innovation. With the wisdom of the kitchen platform to get through , Haier Internet refrigerator and hood, stove and other intelligent terminals can be through the platform services, such as intelligent cloud recipe, audio and video entertainment and even trace the source of fresh and other extension services.It is understood that Haier refrigerator will also start the wisdom of food ecosystem platform Upgrade, absorb more ecosystem resources, bring more than the public imagination of the ecological scene experience and food experience, to create a unique product value and ecological circle.
Finally, it is Haier model of the overall improvement of the marketing chain.We have done marketing people know that the longer the process, the longer the decision-making time, while the loss rate of each link is also greatly increased, resulting in a sharp increase in marketing costs. Brand portfolio, the Trinity, the global linkage and other models of innovation, so that users, channels, research and development, supply chain and other key links can fully participate in the whole process of the product, which greatly enhance the overall efficiency of marketing.
Haier in the refrigeration industry set off a comprehensive upgrade, behind the hidden business potential is really bright spots, visualization will become a new round of the inevitable choice of the refrigerator industry.With a first-mover advantage, Haier is expected to become a new in 2018 Industry first in the world.
'Good water, do not fight to win: talk about Haier's business logic'
China business has always been a rivers and lakes. Daoguangjianying, happy and energetic, machine change, presumably every practitioner are empathy .But the saying goes, the final battle of the mall is still the people.
Haier in the home appliance industry for decades to see the key war, one of the most critical is not a marketing war, PR war, but Haier found the value of partners and the force.
What is the meaning of traditional enterprises in the new era of struggling, mainly with the channel and rely on each other to prepare each other, and the end consumer also has a natural 'air wall', caught in the mud with the opponent to fight the commercial station. That is, there is no 'user-centric', do not understand the energy. This model is clearly unsustainable, to be improved.
Haier's transformation of the war is so glorious, but also can continue to lead the future development trend of the industry, is that they pursue 'continue to lead, create a win-win' business criteria. Haier's philosophy, the establishment of a win-win ecology Circle, so that the various organizational units of the industry chain to each other, cooperate with each other, interact with each other.
Although the name of 'Haier opponents are panic', in fact, Haier in technology, management, marketing, innovation, it is not the leader from the perspective of the industry to keep thinking, continuous progress?
It is easy to win with the competition, but with the whole industry, and even the whole economy to create a win-win situation has to ruthless effort. Haier is constantly beyond the self, beyond the industry.
Haier Group, Mr. Zhang Ruimin said: 'Only the era of enterprises, there is no permanent business.' Haier scheduled 2018 world's first emboldened, from their comprehensive upgrade strategic deployment, rational layout, and the whole circle of the whole heart. Rainbow, do not win is difficult