Recently, music or give up the news of the television business and so rampant in the 'double 11' is approaching, the manufacturers are struggling to prepare for the war, and experienced a high-level shocks and strategic adjustment of music, can keep pace, even in the This round of competition to regain market share?
October 23, music Watch insiders accept the "Securities Daily" interview, said: 'through the company's high-level re-sorting and visit, the current TV logistics and after-sales are gradually keep up, upstream and downstream also need convergence, comprehensive recovery Time.
It is reported that the original music as the sales channel leader Zhang Zhiwei after the return of heavy music as the TV supply chain, with a number of logistics business, after-sales service to re-signed a cooperation agreement, and recently concerned about the music has just visited the two for the music as television production and Foundry factory.
'See hope in three months'
'Zhang Zhiwei after the return of music in the TV suppliers and after-sales customer service are' go 'again.' For the current music TV supply chain situation, music Watch insiders told reporters: 'Most of the current TV industry chain has been Combing the completion of everyone we are preparing for the two 11, but the current stock is limited.Currently part of the industrial chain is still slowly stroke in the process.
A month ago, music video publishing staff announced the original Jia Yue Ting's sales service system under the first person in charge of Zhang Zhiwei, according to the relevant appointment notice, music as the appointment of Zhang Zhiwei as the new CEO and music as senior vice president of music, To the new overall strategic planning and implementation, the implementation of business indicators and team management to achieve the work of the music as a whole to the overall profit and loss and operating results responsible for reporting to the music network CEO Liang Jun.
Zhang Zhiyi's return to the task heavier.Liang Jun Zhang Zhiwei's hope is: 'Let the TV business under the leadership of Zhiwei, to resume high-speed growth, and strengthen business-oriented management, to help new music as China's leading home Internet entertainment consumer service platform . '
In order to return to the TV as soon as possible to resume normal production and sales, Zhang Zhiwei led the high school in the return of music after a week, they began to music as television logistics, after-sales business and production and foundry continuous visit, trying to re-smooth music supply chain.
"Securities Daily" reporter was informed that the recent music Watch executives met a number of super TV logistics, warehousing, distribution, installation and other after-sales service support link partners, and signed a number of strategic cooperation agreement. Delivery service business home delivery, to obtain support; September 21 afternoon, music and Shengfeng logistics reached a cooperation; September 22, music as in the field of after-sales service to provide a very home to sign a contract.
And last week, that is, in the October 16 - October 20, music as high-level just visited the two for the music as the TV to provide production and foundry factory.
A person close to the music network revealed: 'Zhang Zhiwei's task is also very heavy, he at least three months to let the Sun (Sun Hongbin) to see (music as television) hope.
Can music TV revive?
In the public home appliance manufacturers, electricity providers and IT giants are in the upcoming 'double 11' preparations for the occasion, the performance of music as television has also been outside attention.
But recently there is news that the re-formation of the new music or will abandon the music as television business.
In this regard, recently music Watch insiders to the "Securities Daily" reporter responded that: 'The company will not give up the TV business, TV is still the new music as the core business.
Over the past period of time, after high-level shocks, music TV performance is not ideal, sales have declined.
In this year's music as 4.14 electricity section, music as the overall sales of 386,000 TV sets, compared to last year's 414 TV total sales of 549,000 units of poor results, sales fell sharply, and this time from the music as the first launch of television products only 4 Years of time.
September 19, 2012, music as announced into the Internet TV industry, since its TV product sales continued to grow, and in 2016, music as television ushered in the most glorious moment: three years cumulative sales of over 10 million units. Funds and other issues highlighted, music TV sales began to decline.
Music video semi-annual report shows that this year, music Watch net operating income of 5.58 billion yuan, net profit loss of 637 million yuan, while the new music as the task of the smart TV business, the performance is not satisfactory. This is Sun Hongbin took office chairman, music The first transcripts to hand over.
But it is undeniable that the TV business is still the largest source of income for music, and Sun Hongbin has also been assigned to the task, positioning it as the new music as the core business for Sun Hongbin, as soon as possible to restore music TV 'profit cow' ability , It is particularly important.
The new step is to restore the sales of television, the first step is to restore its industry chain fluency, to complete the link of each link. But also hit the same time, the cost of TV panels continue to rise and the industry's tragic competition, so that music TV business losses, losses more difficult.However, for Sun Hongbin, if you want to revive the new music, it must The first resumption of the Soviet Union as the TV business. 'Industry believes that.