October 15, the 122nd China Import and Export Fair opened the door welcoming, home appliances category is the first phase of the Canton Fair, China's home appliance manufacturing enterprises to beautifully designed, excellent quality, innovative home appliances to meet the global procurement Business, overseas businessmen are constantly thumbs up, made on the manufacture of household electrical appliances in China praise.
Chinese home appliances to the interpretation of science and technology 'Made in China'
During the Canton Fair, Haier, the United States, Gree, Hisense, TCL, Oaks and other well-known home appliance manufacturing enterprises before the booth is always crowded, popular bursting, a section of home appliances to attract overseas buyers long term stop, condensate advanced technology innovation products , Is to let the international friends amazing.
Haier booth, Haier to the global businessmen live demonstration of its self-cleaning air conditioning 'real machine bath' and the net sector from the clean air conditioning 'a beam of light' swallow experiment, so that global users witnessed clean + product camp clean air capacity, Overseas businessmen after the exclaimed 'incredible'. Haier played a refrigerator video shows that Haier full of fresh air within the refrigerator after the fried no water outflow, but also to overseas customers on the Haier refrigerator using frozen intelligent thermostat technology full of praise The
In addition to home air conditioners, washing machines, refrigerators and living appliances, Gree also focused on the G-IEMS local energy Internet systems, photovoltaic air conditioning, three-cylinder two-stage variable capacity compressors and other leading products and technology solutions. Gree G-IEMS Local energy Internet system, is released in September after the German IFA debut in the domestic debut, which is a combination of efficient power generation, safe storage, reliable substation, efficient electricity, real-time energy control, centralized management of energy information, Lightweight integrated interactive ecosystem, through the photovoltaic power generation, energy storage systems, power grids and electrical equipment, such as the integration of port management, to achieve the perfect use of photovoltaic energy and power deployment for users to create clean, safe, reliable, comfortable, Efficient living environment According to Gree Electric Minister Chen Zili introduction, the system is very popular in the international arena, the current market in the US and the Middle East market has sold more than 5,000 sets.
Is trying to achieve 'bulk in the overseas' Hisense, in this fair to display its ULED TV, laser TV, three barrels of washing machines and other high-end products: Hisense ULED super quality TV is its display of star products, of which 9 ULED flagship new products, with 1000 partitions of the backlight control technology, each backlight can be achieved 4096 level fine dimming, showing a better level of performance, details and depth of field; Hisense two-color 4K laser TV, in the present Some blue laser module based on the increase of the red laser module, so that the red is more fresh, green brighter, color gamut and brightness increased significantly, and more environmentally friendly and energy saving; Hisense machine a three barrel washing machine, to achieve the same time District independent care to avoid cross-contamination of clothing, but also through intelligent mobile terminal for remote control.
In the Oaks booth, the latest development of the NEW series and J-smart series of air conditioning, has become the Oaks suction device, which support voice control and gesture control and other intelligent features of the product, so that overseas merchants eager.
TCL refrigerator washing machine focused on the display of the free bucket bucket washing machine and one variable frequency air-cooled refrigerator and other products, these health technology for innovation breakthrough products for the TCL refrigerator washing machine won the praise and orders of overseas businessmen.
Galanz this star show the main products are micro-steaming machine Q6, 100% pure steam cooking electric steamer, ICEWORLD French Internet refrigerator and i dual frequency microwave oven, intelligent steam cellar oven and other kitchen appliances.
Seymour Electric Chairman Dong Yuejun said that Simaxi electrical display of the smart kettle and tea machine, milk machine and other high-end health of small household electrical appliances, caused a strong interest in overseas businessmen, came to discuss the procurement and cooperation of merchants She also specifically mentioned that a businessman from Ukraine looking for a product with WIFI everywhere, he Ximo appliances with WIFI function of the smart kettle very interested.
Home appliance exports to warm the leading enterprises to win the harvest
China's household electrical appliance industry, as one of the representative industries of China's manufacturing industry, has a pivotal position in the world, and as a barometer of China's foreign trade, the Canton Fair has always been a window of insight into the trend of household appliances export.
Chen Zili said that the overall situation, the Canton Fair Gree turnover of the situation is better than last year, the flow of people, negotiate business enthusiasm is much higher than in previous years. 'The whole situation this year, optimistic, very confident,' he said. Feel, this year's Canton Fair situation has been warmer.
China's household electrical appliance exports continued last year's growth trend, the overall export of household appliances overall situation is stable to the General Administration of Customs data show that from January to August this year, China's household appliances exports continued to continue Growth, total exports reached 41.53 billion US dollars, an increase of 7.1%, setting a record level of the best, some major household appliances category, such as air conditioners, refrigerators, electric water heaters, range hoods, gas stoves, exports are achieved two The number of export growth; part of the export product structure continued to optimize, such as refrigerators, 200L-500L and 500L above the refrigerator exports increased by 26.2% and 51.1%.
From the household electrical appliance enterprises in the annual report and published data in the Canton Fair, China's household electrical appliance enterprises in the export business this year have achieved a bumper harvest.
TCL Group TCL Group's 2017 interim results show that the first half of this year, TCL TV overseas sales rose 34.1% year on year, which in the North American market grew 215.9%; air-conditioning overseas sales rose 24.8%.
Midea Group Midea Group mid-year report shows that the first half of the US Group's overseas operating income reached 55.5 billion yuan, representing an increase of 77% over the same period last year.
Gree Electric Appliance Chairman Dong Mingzhu recently accepted the "Daily Economic News" interview revealed that the first three quarters of this year, Gree sales increased by about 20% year on year.
Haier refrigerator in the Canton Fair during the disclosure of data show that from January to August this year, Haier refrigerator exports increased by 54% year on year; in Asia, Haier refrigerator to achieve high-end market occupation, which in the Pakistan market, Haier refrigerator 500L above the high-end Product market share of more than 40%, ranking first in the local high-end brands; in Australia, Haier refrigerator share increased by 64%, becoming the fastest growing local brands.
Haier in the export business on the beautiful performance, Haier Overseas Electrical Industry Co., Ltd. Vice President Zhang Qingfu said, Haier by virtue of the 'high-end and innovation two magic weapon'.
Hisense Hisense in the Canton Fair during the disclosure of data show that from January to September this year, Hisense International marketing revenue growth of up to 30.2%, independent brands accounted for 49.5%. Hisense in deep plowing years of South Africa and Australia market firmly occupy the first case , Brand sales and sales are still achieving more than 30% growth, and in Europe, North America and Asia Pacific market more flowering - the British market sales grew 41.3%, the US market sales grew 54.4% Said the world's most difficult to enter the home appliance market in Japan, sales volume is up 108.3%, the share has been far more than the Korean brand.
Qingdao Hisense International Marketing Co., Ltd. Deputy General Manager Huang Xiaojian said: 'Hisense products in overseas markets outstanding performance, thanks to Hisense has been tightly bite high-end strategy and brand strategy is not relent, the main high-end market, the main brand, Brand Rally pull the international market continued high growth.
Changes in the wind: household electrical appliance enterprises to enhance export strength
Canton Fair witnessed the picking up of China's household electrical appliance exports, but also reflects the domestic appliance business export business model changes from the Canton Fair enterprises to see the products, China's household electrical appliance enterprises are changing the previous single category, low-cost, large-scale exports Business model, through high-quality, high-tech products, to capture the hearts of overseas customers and consumers.
In the field of home appliances foreign trade for more than 20 years, Dong Yuejun realized that the previous single category, large-scale, low-cost model in the home appliance exports in the competitiveness is gradually weakened, she said that the Canton Fair she has two special Obvious feelings, one overseas businessmen and domestic exhibitors to talk about more and more technical cooperation, the second is the overseas businessmen for the characteristics of the product can be different from other companies more and more interested.
'Relatively high-end, there is a sense of design, patented technology, others can not follow, and a good solution to consumer pain points (the product), especially good to sell, the buyer is not very sensitive to the price.' Dong Yuejun said.
Chen Zili also said that overseas businessmen pay more attention to technology more advanced, there are exclusive technology of differentiated products, the recognition of China's own brand is also rising.
In the face of changes in export trends, Seymour has been in transition for the past three years.With Dong Yuejun's words, the past three years, Ximao electrical products in the product structure, plant structure and other aspects of a lot of adjustments, those who do not want, Cut the money, and now the Ximo electrical appliances have returned from the bottom of the parabola began to go up the process. 'Now look back, then these adjustments are still quite right, although still quite painful, but again It 's easy to go down.
In fact, in the transformation of export business model, optimize the product structure and quality at the same time, China's household electrical appliance enterprises are also actively try more ways to enhance export strength, for example, overseas research and development centers, targeted at local consumer demand targeted Product and technology development; increase brand overseas promotion efforts to enhance the influence of their own overseas brands such as Hisense, sponsor 2016 French European Cup and 2018 Russian World Cup and many other major international sporting events, so that Hisense fame in overseas markets, according to Hisense Europe General Manager Han Jianmin revealed that before sponsoring the 2016 European Cup, Hisense brand awareness in Europe is relatively low, but after the European Cup, Hisense brand awareness rose to 30%.
Chen Zili in the analysis of the rapid growth of Gree exports factors, specifically mentioned that Gree's own brand in the international market is growing, the market share is continuing to improve.
'At the end of July this year, held in 2017 China Household Electrical Appliances Association Foreign Trade Work Forum, China Household Electrical Appliances Association vice president Xu Dongsheng had made it clear that household electrical appliance enterprises should continue to grasp the current international manufacturing industry, the opportunity to adjust the depth of seized' Asia Investment from the simple product exports to products, services, technology, capital common output changes, from a single price competitive advantage to improve the export of goods, to enhance the export of goods, Technology, brand, quality, service comprehensive competitive advantage change, with excellent quality, rich connotation, accurate service to better expand the global market, cultivate new development momentum of foreign trade. '
The report of the Ninth National Committee of the Communist Party of China proposed to 'speed up the construction of manufacturing power', the Chinese home appliance industry in the 'manufacturing power' on the road is accelerating forward, from home appliances power goal has been gradually approaching.