October 22, the industry's attention to the 24th China International Advertising Festival and 2017 China Advertising Great Wall Award · Advertising Award Award Ceremony was held in Changsha International Convention and Exhibition Center. Domestic and foreign well-known advertising companies, large advertisers, advertising industry elite And strong media gathered together, a total of Xiangcheng event. With excellent brand marketing strategy and system of brand management, Foxconn Technology Group chief marketing director Yuan Xuezhi gains in one fell swoop '2017 China Advertising Great Wall Award advertiser award annual figures' 'influential people' honor.
Strategizing at the national supreme recognition
As China's advertising industry's oldest, the most extensive and most influential awards, the 'China Advertising Great Wall Award and the Advertiser's Award' have become the highest in the advertising field in the Chinese advertising industry after more than 30 years of continuous development and accumulation Level of the annual selection, each year in the Chinese advertising industry to make outstanding contributions to the corporate brand and advertising and marketing leaders in recognition of the most authoritative recognition, known as the 'advertising industry Oscar' reputation.
In line with the principles of 'fair, just and open', the Organizing Committee and the Judging Committee will be selected and honored by the outstanding corporate advertising leaders and the influential advertisers (enterprises). Technology Group Chief Marketing Director Yuan Xuezhi and other ten outstanding corporate advertising leading figures jointly won the 2017 China Advertising Great Wall Award advertiser award · annual influential figures, all highlight its role models in the industry, but also on behalf of the industry since the Foxconn Fox Its brand communication, marketing strategy, customer service and consumers, partners, a high degree of recognition of the word of mouth.
Hundreds of Sharp, since Foxconn has been able to play, has always played the rigorous production of Sharp artisans, while ensuring the quality of Sharp screen, Foxconn into the Chinese consumer market closer to the experience of optimization recommendations in the face of the growing middle class and growing Active young consumer market, led by Yuan Xuezhi, the end of 2016 so far, Sharp has always been localization, young, Internet as a brand marketing and marketing base, focus on cultivating the Chinese market, hoping to Sharp from the light of the simple The Foxconn's blessing to achieve a large-scale production of quality production, enjoy.
Temporarily lead Sharp to run a new level of brand development
2017 China Advertising Great Wall Award · Advertiser Award Annual figures of the acquisition, is the Chinese advertising industry on the Sharp brand system brand marketing and management fully affirmed. Sharp has a global leader in the field of LCD TV R & D technical strength, in the past based on its marketing But also in Yuan Xizhi pass out of the localization, young, Internet strategy, Sharp at the same time set the program title resources, network platform resources, resources and other resources from the realization of the resources, to achieve the "cold wind", may be some cold. The online and offline multi-channel three-dimensional communication, programs, networks, from the media, the common force of the terminal, the formation of the contents of the advertising communication of the ecological cycle, Sharp also achieved with the depth of interaction with consumers and brand communication, The 'high but not cold'.
At the marketing level, Sharp through a series of young marketing tools, the establishment of communication with the young consumer groups, reshape the vitality of the Sharp brand from the "singer", "running men", "seventy-two odd floor" Beautiful house ", Sharp through a series of creative way pocketed the eye.For example, Sharp together" singer "for the depth of entertainment marketing, not only to their own high sound quality, so that the audience enjoy an extraordinary sensual experience , Is to join hands with the stars to sign the product signature, to show you a hundred years under the ingenuity of Sharp brand image; and "run it" is more accurate insight into the young generation of media habits, broadcast in the program After the official microblogging released Sharp video during the show, attracting a number of media forwarding, video playback volume of nearly 700 million times ... ... and in July of this year, Sharp in good faith to produce high-end large-screen TV and 8K TV exhibitors ChinaJoy , The screen strength in the young group in the ring powder countless coincides with the 105th anniversary of Sharp, with ACG animation as the theme of the activities of the people set up competition, is Sharp in order to more close to the young consumer Fees and build another bridge.
In the sales level, Sharp has adopted a marketing strategy in line with Chinese characteristics, increased marketing efforts in the Internet channel, multi-dimensional, multi-channel, innovative to promote the brand, such as: 618 during the joint Di Ma Xi, Ma Si Chun, Zou Shiming, Di Li Ziba and fans to interact with the star manager announced the form of welfare will be promotional information release, help Sharp in the 618 to achieve the cumulative sales of more than 1 billion full channel; double eleven eve, together Wu Yanzu launched Sharp Ideal life upgrade plan, a new upgrade 6 series of new products led by the black power of the flagship white product 'smart home days group', advocate the liberation of consumers, return to the origin of a better life.
Scientific and technological innovation, marketing innovation, so that Yuan Xizhi marketing long today came to the 'advertising industry Oscar' award site, '2017 China Advertising Great Wall Award · advertiser award annual figures' deserved by Foxconn after the new Sharp, With faster and more flexible execution, quickly in the highly competitive TV market shine. I believe in the Sharp technology and Foxconn's manufacturing, industry chain, marketing strategy together, will gradually realize the Sharp wisdom home, IoT industry Manufacturing, and manufacturing enterprises in China 2025 vision and mission of the times.
