SAN FRANCISCO (MarketWatch) - The company's PH-1 mobile phone price is down $ 200 after the price, after the price cut, no contract without lock Version price is $ 499.
PH-1 phone just started selling a few months ago.The company believes that as a young start-up company, if you want to fight against Apple and Samsung and other market giants, then the need to bring word of mouth value and user perceived value.Therefore, the company to do Out of the price decision.
This is the official offer of Essential. In addition, third-party data show that Essential mobile phone sales in the initial stage of poor.
However, regardless of the specific reason is what price cuts make Essential become the most cost-effective mobile phone market. PH-1's main drawback is that the camera's camera application starts very slow, the function is flawed.However, the subsequent camera Software upgrades have optimized for speed and reliability, and it is expected that the company will release more updates in the future.
For users who have purchased PH-1 phones, the company will provide early buyer offers as compensation, which will receive a $ 200 "family and friends" offer that can be used for future purchases of products (valid until December 15, 2017 These products include unpublished white version of Essential phones, and 360 degree camera accessories.