Go-jek is not only called car service, but also provides food, goods, massage and other life services sent to the Indonesian new ventures. At the 2017 Global Mobile Internet Conference (GMIC) held in Serpong, Indonesia, Go-jek CEO Nadiem Makarim unveiled Go-pay's next plan. Go-pay is Go-jek Electronic payment services, Makarim said that in another 3-6 months, Go-pay will be available on different online shopping platforms for payment, but also can be used in the Go-jek food delivery service Go-jek network in the restaurant payment, can also be used for toll roads, car park payment, etc. Go-pay will also plan to pay for the virtual treasures of gaming platforms in the future, but there is no timetable for this. Go-jek was launched in 2016 for the first Go-pay, in 1 years, Go-pay has 16 million ~, 8 million active users, and 50% on the Go-jek platform using Go-pay trading. Makarim said the reasons for introducing go-pay were irrelevant to creating an electronic payment system or payment system, and the most important reason was to create a user experience that was better than paying cash. Makarim and said that Go-pay users one day to pay the $number, as much as cash users. Go-jek offers a wide variety of services, all of which will be greatly enhanced by the cashless payment system. However, bank transfers and cash are still the main way of payment, despite the fact that banks, telecoms and finance start-ups are pushing electronic payment services to the public. According to the World Bank's 2014 statistics, Indonesia's population under the age of 15 is only 30% 6 in the use of financial services such as bank accounts. The mobile-Internet Conference discussed the difficulties faced by companies in promoting electronic payments, Makarim said that the most important thing is to change people's behavior under the current trend of cash payments. He thinks it's not hard to get people to switch to Go-pay, and the challenge is to push the pipeline down the line for cashless payments; There are also challenges from information security, social engineering, asset mobility, and the practice of ' knowing your customers ' (know-your-customers). Makarim points out that financial companies are not rocket science to change users, focusing not on understanding the difficult words, but on convenience, speed or driving costs, and understanding the daily lives of the public, so to lock up people without bank accounts and push them electronically. He says Indonesia is more capable of gaining a jump in this area than in other countries, and will see the spread of electronic payments around the world in about 1 years.
