2017year 10month 22Day, by the China Association of hardware products, Tencent home host, Beijing Zhongkang era market research Co., Ltd. and Cologne Exhibition (China) Co., Ltd. co-sponsored 2017The first China Kitchen Industry Brand Innovation Summit was held at the Shanghai National Convention and Exhibition Center. Vice Chairman of China Hardware Products Association Meng Fanbo, General Manager of Beijing Zhongyikang Times Market Research Co., Ltd. Jia Dongsheng, President of Cologne Exhibition (China) Co., AMK Germany Hyundai Kitchen Industry Association Greater China Managing Director Cai Hongyi and other industries to attend the meeting and make a wonderful speech.
Jia Dongsheng said that the overall home appliance market into the sideways adjustment, high profits, high growth of the kitchen electric industry has become the most growth industry nowadays.With the user to the kitchen decoration and kitchen electric products demand escalation, coupled with the rapid penetration of the Internet + , The current kitchen electric industry upgrade mainly presents two paths: First, fight the product, fight the brand, fight the high-end vertical upgrade; Second, personalized, differentiated, intelligent and network marketing, landscape marketing horizontal innovation.
It is worth mentioning that the Zhongyikang era brand center general manager of the left Yan Magpie at the meeting released the "2017 China Kitchen Electric Industry Research Report" on the kitchen electric industry to sort out the status quo, and the future development prospects The development of the market is triumphant, the market dividends; kitchen electrical products have entered the smart era; product design more beautiful and more human nature. Will be the focus of the future and so on several characteristics.
Kitchen industry has become the fastest growing category in the home appliance industry since 2014. This industry upgrade is also the most direct manifestation of consumer upgrades. According to China Yikang data, in 2014, 2015 and 2016, the kitchen electric market scale reached 66.1 billion yuan, 74.3 billion yuan and 84.6 billion yuan, the average annual growth rate of more than 10% .2017 in January to August, kitchen electric market size is reached 61.8 billion yuan, an increase of 16.1%, is expected throughout the year kitchen electric market size Will reach 96.8 billion yuan, an increase of 14.8%.
More worthy of attention, according to the data, in 2017, the embedded market size will reach 7.3 billion yuan, an increase of 53.3%, penetration rate can reach 45.6% .Zuo Yan magpie said that through research, the next 3 years, Respectively, 23%, 21% and 20% of consumers interested in buying embedded ovens, embedded microwave ovens and embedded steam stoves.
Consumers use the kitchen pain points, more and more attention by the kitchen electric business .2017 China kitchen industry research report pointed out that the health is difficult to clean up, heavy oil, summer cooking hot, chaotic to clean up, noisy, smell, easy to block the sink Become the main pain point of the consumer.Zuo Yan magpie stressed that the future, kitchen and cabinet organic integration, or for the new kitchen ecology to provide more imagination of space.
