Saudi Arabia's Healthy Water Bottling Company decided to invest two more production lines after the successful installation of the world's fastest Sidel production line two years ago, and the initial solution was still at a rate of 134,000 bottles / hour (BPH) Running, and these two new Sidel PET bottled water lines are now running faster - each line of the speed of 15 million BPH record speed, the total installed capacity of 300,000 BPH.
Leading the growing market
The bottled water market is a growing market in the Kingdom of Saudi Arabia (KSA), and HWB leads the market with its Nova bottled water. In the country, attention is focused on healthy populations, and demand for pure water and carbonated beverages in recent years In the Greater Middle East, the top 10 countries account for 92% of the total beverage market.
Among them, Saudi Arabia after Turkey, it is predicted that the Kingdom of PET bottled water market compound growth rate in the current four years (2016 - 2020) will grow 7.3%, only CSD higher than this growth rate as the first The company has been striving to compete in the bottled water market in an attempt to stand out from the competition, and since its inception in 1973, the company has been seeking the right opportunity to diversify, promote and Sales in addition to pure water other than the beverage, so now can provide a comprehensive beverage portfolio. HWB also produces the region to lead the market of high-end brand bottled water - Nova, which is the vanguard of pure water market, in addition to the production of other high Well-known beverages and sales of Holsten Malt Beer and Jian Li Ma Energy Beverage throughout the Saudi market. These brands have greatly improved the company's reputation - only the best quality products. HWB's new plant is located 110 kilometers east of Riyadh Al-Wase e, adjacent to the strategic location of the eastern and central provinces, adjacent to several Gulf Cooperation Council (GCC) countries. Al Wase protected areas are beautiful, the company Wells are the most pure and abundant water source in Saudi Arabia - a clean, high quality, environmentally friendly and highly valuable product. The HWB plant is at all stages of the filling process in accordance with the highest standards of hygiene and quality control "We have been working closely with HWB for the past 20 years, and the customer bought the first Sidley Blow Molding Machine in 1997," said Nicola Barusi, sales manager for Sidley's Saudi Arabia. "We have been working closely with HWB in the past 20 years, There are currently 18 Sidley Blow Molding Machines running in its factory.
To ensure customer satisfaction
However, the long-term partnership, the success of the first pure water-breaking record (95-96%) production line, and HWB's experienced field service engineers (who provide field support and spare parts to customers) High overall satisfaction is still far from enough. The company must also convince customers that the installation of two high-speed PET production lines is its right choice - due to the local market positive response to Nova bottled water records, speed.
The discussion of the new project lasted for about six months, during which Sidel discussed the options and explained the technical issues involved, and this close cooperation completely eliminated the suspicions of the HWB. The innovative and reliable solution proposed by the music means that the production line achieves the required speed, all of which are achieved without compromising equipment life, product integrity, sanitation, overall production efficiency. In the process, the regular communication between the two companies was fruitful, and the HWB team was able to receive expert advice from the Sidel team in time.
Push performance to the limit
The two production lines include a total of four Sidel music ™ Combis, six Sidel F35 labeling machines, two surrounders and two Sidley palletizing machines designed to allow the two production lines to use the same production line Terminal solution, which significantly reduces the total cost of ownership (TCO) of the HWB and significantly reduces the space occupied by the equipment. In fact, while achieving the required record speed, both lines can only occupy production A region of the workshop - which was used only for a single production line. Sidel's team came up with a solution to make the most of the available space, including the upper part of the house of the loft.
Harry Nowers, director of the HWB plant, commented that the success of bottled water production needs to focus on improving productivity and efficiency, and strive to ensure hygiene and food safety, as well as cost optimization. Sidel as the sole supplier, everything We will continue to use the company's knowledge of the entire bottled water production process, from wasting resources to ensuring that the beverage bottle is durable and attractive to consumers. Through this high-speed production line additional Investment, and our experience and broad understanding of the market, we are planning to set up a bottled water operations center in Saudi Arabia.
The new Sidel music system is the most powerful solution for Sidel's performance, flexibility, cost savings and sustainable development, all of which are achieved under the most stringent hygienic conditions.
4 Xidele Matrix Combis is the core of the complete set of equipment, while providing excellent hygienic performance while reducing the cost of packaging pure water and carbonated beverages. Compared with stand-alone equipment, Sidel music Combi reduce operating costs by 12% , Depending on the product being packaged, the packaging itself and the production output, and 30% less area than conventional stand-alone equipment.
Equipped with the Sai Lite music machine SF100 FM, can ensure high filling accuracy, no product loss; use of external storage tank containing drinks, easy to clean, save time. Also provide two-speed filling valve, can reduce the bottle In order to ensure optimum sanitation, all parts of the SF100 FM contact with beverages are made of AISI 316L stainless steel. The two new PET lines are available starting from June 2017 Use, the company produced the company Nova brand of 330 ml of pure water, so that the company installed the number of Sidel glass line to three.
To overcome the supply chain problems
The newly installed two pure water lines and the existing old production line for more than 15 years have made the HWB decision: it is time to update the appearance and branding of Nova bottled water. The challenge is to develop and produce a lightweight beverage bottle , Which complements the integrity of the product throughout the supply chain, which has a complex logistics structure and high-speed production, and retailers often stay away from HWB's distribution centers in this country. In addition to the practical considerations, the new beverage bottles need to give this popular senior brand a more modern image.
The company once again expressed its confidence in the ability of Sidel to rely on the design and implementation of customized PET bottled water line solutions for more than 40 years of experience, as well as the world's leading PET packaging design expertise, Sidel has been significantly reduced over the years The weight of the beverage bottle, while maintaining the durability of the beverage bottle, is therefore fully capable of doing this design for the customer.
The new beverage bottle design uses the unique shape of the Sidel StarLite ™ Bottom to significantly improve bottleneck stability and resistance. Through the design of two Sidel PET beverage bottles, StarLite's Bottom Bottom Design not only improves The weight of the beverage bottle, while reducing the weight of the packaging, thereby reducing the energy consumption of the production.The final result is to PET bottles lower production costs, tray stability is better, and to ensure that the premise of beverage safety standards to ensure that The beverage bottle is intact throughout the transportation process.
Vincent Le Guen, vice president of packaging design at Sidel, was actively involved in the discussion of the new bottle design and examined the HWB many times during the implementation of the new design. He explained that 'healthy water bottling company wanted to reshape its The quality of the brand, while many other customers, hoping to reduce the cost to remain competitive.
One way to meet the requirements is to reduce the weight of the beverage bottle as much as possible, but in doing so, it must ensure that its packaging in the entire supply chain to maintain the attractiveness and integrity of the finished product, and the drinks will never be StarLite Bottom makes HWB less able to reduce package weight and blow pressure while enhancing the ability to resist deformation at the bottom of the bottle.