Chinese herbal medicine overseas demand strong | 'going out' | need to practice inside the tree brand

According to the China Medicines and Health Products Import and Export Chamber of Commerce Vice President Meng Dongping introduction, the first half of China's foreign trade of Chinese medicine another highlight from the 'all the way' along the rise of the market. Chinese herbal medicine exports amounted to 32,000 Ton, accounting for 30.4% of total exports, an increase of 227.1%. 'The next step is for foreign trade of Chinese herbal medicine to find high-quality labels, set up the flagship.' Meng Dongping said.

Exports are getting more and more cheaper, the amount of imports down, the price has continued to rise ... ... people proud of the traditional cultural treasures medicine , In the field of raw materials foreign trade is facing a critical turning point. The next step in how to tap the potential, transformation and upgrading? In the international market, especially 'one way along the' line of dazzling, how to find new brand highlights? Recently in Sichuan Province Chengdu held the fifth session of the Chinese herbal medicine base to build and share the General Assembly and 2017 International Chinese Medicine Health Industry (Chengdu) Expo, the relevant experts in this depth analysis and interpretation.

According to Chinese medicine Health care products In the first half of this year, China's exports of Chinese herbal medicines were 10.6 million tons, exports increased by 50.7% year-on-year, totaling US $ 520 million and export value increased by nearly 5.7% year on year. This means that China's traditional Chinese medicine The amount of exports rose 29.9% year on year decline in the first half of the top ten varieties of Chinese herbal medicines, the price fell to 8, which in Pinellia, ginseng the largest decline, reaching 44.4%, 34.1% Cinnamon, Angelica prices rose slightly, respectively, 3.2%, 8.25%.

At the same time, China's imports of Chinese herbal medicines in the first half of this year showed a diametrically opposed trend, with a total import volume of 20,000 tons, down 2.4 percent year on year and total imports of US $ 110 million, up 45 percent from the previous year. Chinese herbal medicine prices rose 48.6% .In the first half of the largest imports of velvet, prices rose as much as 224.8% year on year.

'This situation, mixed.' Meng Dongping analysis, hi is that with the spread of Chinese medicine to 183 countries and regions, Chinese herbal medicine overseas demand is growing. Concern is that in the huge demand, China's small and medium enterprise But there is no brand and price advantage. "This is also the ills of our country has been.

Meng Dongping introduced in the first half of China's foreign trade in China, another highlight of the foreign trade from the 'all the way' along the rise of the market data show that 2017 January to June, China in the 'area along the way' countries and regions, The number of 32,000 tons, accounting for 30.4% of total exports, an increase of 227.1%.

A number of expert analysis, the market of this dazzling performance, from our country 'one way' policy since the implementation of the country along with the Chinese medicine Field of cooperation in the substantive progress.It is reported that China and foreign governments, regional organizations signed 86 Chinese medicine cooperation agreement, the vast majority of which are distributed in the 'area along the way' along the line, especially in January this year, "Chinese medicine" "Development plan" (2016-2020) after the release, the effect becomes more significant.

At the same time, China Medicines and Health Products Import and Export Chamber of Commerce related survey also found that in recent years, China's exports Herbs The overall quality is also increasing year by year.There is a strong evidence: 2016, China's exports of Chinese herbal medicines in the top ten varieties, due to residual residues and other issues by Japan, the United States, the European Union, South Korea detained or returned 18 times, compared with 2015 30 times down 40% year on year.While the rapid development of China's information in the context of the rapid development of Chinese herbal medicine information transparency increased rapidly, but also won the buyers more praise.

On the one hand, the demand is strong, on the one hand is the actual quality of the upgrade, it should be said that our prospects for foreign trade of Chinese herbal medicine is optimistic, the face has been gradually improved. 'Meng Dongping and other experts believe that this means that the industry integration, The basis of the brand already has, the overall image, market and price competitiveness to enhance the transformation of the inflection point is approaching.

'The next step is to find high-quality labels for foreign trade of Chinese herbal medicines, and set up the flagship.' "MENG Dong-ping said." Where is the quality tag to find? A number of experts have given suggestions.

Experts pointed out that the pursuit of the first Chinese herbal medicine should be the 'production quality management practices' in this area, China has a special Chinese medicine has a special (GAP) certification, but in February last year with the State Council issued "on the abolition of 13 departments of the administrative licensing matters decision" and the abolition of the 'domestic Chinese herbal medicine enterprises to upgrade to prove their own quality management capabilities, There should be a new certification system. "Meng Dongping pointed out that taking into account the international requirements of the popularization, Chinese herbal medicine cultivation and harvest quality management practices (GACP) is a good choice. The certification by the World Health Organization in the United States, the European Union "China has started to develop its own GACP standards, will learn GAP certification experience, lessons, both in line with international standards, but also reflects the Chinese characteristics, and stressed the actual operability." '

Although the domestic Chinese herbal medicine GAP certification abolished, the pursuit of Chinese herbal medicine enterprises on their own construction requirements did not decrease.China's Chinese herbal medicine base to build a shared alliance chairman Ren Dequan introduction, many companies in their respective Chinese herbal medicine base to explore the traditional Chinese herbal medicine plant Of the useful experience and modern agricultural technology organic combination.In this process, the whole process of traditional Chinese medicine, the whole chain traced back to the industry consensus, related warehousing, logistics and other aspects of quality control technology is also popular. 'We are trying to these high-quality enterprises , The base together to build a shared technology, management, norms, standards, the formation of cluster advantages, resulting in demonstration driven effect.

This process of transformation is not only the realization of Chinese herbal medicine industry, almost all Chinese industries in the internationalization process must deal with. 'Huazhong Agricultural University Institute of medicinal plants Professor Wang Mo, Chinese medicine Institute of Medicinal Plant Research Institute Xu Changqing researcher and other experts view, compared to the import and export of two lines, increasingly highlights the high quality, good reputation and technical advantages of value in recent years, has seen some gratifying changes, many companies start Committed to the exquisite Pieces, high-end Chinese herbal medicine, etc. Enterprises have been aware of this process, high-quality investment is based on the market an important weight.