From Foxconn to conquer Sharp, see China made the global influence

Recently, with the Japanese century-old Kobe Steel openly admit fraud, the Japanese manufacturing down the altar of the news is endless. Correspondingly, the global influence of China-made continuous improvement.

October 16, Changchun Railway Bus Co., Ltd. developed the first batch of the United States Boston orange line subway car line, is expected to arrive in the United States in December, becoming the first landing in the US market, domestic rail transportation equipment. Will experience 'China speed'.

In contrast to the direct export of 'Made in China' products, these two years 'Made in China' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' Of the funding can be considered an example.

According to the 'LCD father' to the huge loss, selling, a century Sharp has become a typical decline in the Japanese manufacturing industry.However, from March 2012, Hon Hai and Sharp reached a funding agreement, the dawn of the transformation of Sharp gradually August 2016 Foxconn injection after Sharp, Sharp fourth quarter earnings fell from deficit, this year is the force, return to the global high-end home appliances brand and market status sequence.

According to the data, Sharp only 36.9% of the overall market sales accounted for 36.9% .At the end of August, Sharp in China, Shanghai, China Taiwan, Japan, Tokyo, Germany, Berlin and other global four, simultaneously released the world's first consumer 8K TV The

From the rapid turnaround, to the further innovation of science and technology, is China's manufacturing influence and transformation of world-renowned brand of a successful case.Then, Sharp was Foxconn after the formation of what? Foxconn to create a deeper level for China What lessons can you learn from the sea?

Transformation of Sharp

Hundreds of Sharp has a glorious history of the company since the beginning of the creation of Sharp, from the radio, solar cells, and then to the LCD display, Sharp have launched a number of 'Japan first', 'the world's first' products.

But in recent years, Sharp has lost a year in 2014. Sharp in 2004, more than 200 billion yen loss, high losses and liabilities, so that it had to sell out. Finally in August 12, 2016, Foxconn parent company Hon Hai Sharp invested 388.8 billion yen (about 3.8 billion US dollars) to obtain its 66% stake in the successful injection of Sharp brand.

Like many Japanese electrician manufacturers, Sharp's decline has multiple reasons: slow Japanese corporate culture, the market reaction is slow, its main products LCD panel and TV oversupply ... ... these factors become more and more prominent when the monotonous Sharp Was unpopular.

Foxconn's entry, just in the supply chain and production costs to bridge some of the disadvantages, and in the personnel, operations, supply chain and other aspects of a series of reform strategies.According to Foxconn's plan, Sharp resources focused on commodity planning, development and sales; Procurement, manufacturing by Hon Hai responsible for the use of Foxconn's resources to increase production capacity.

Foxconn in the procurement of the scale of the advantages of manufacturing on the energy is huge.Intron LCD TV, for example, Sharp 2017 part of the product produced by Hon Hai OEM, before that, Sharp set up a factory in Shanghai, the end of last year, Foxconn invested 61 billion in Guangzhou to build factories, to build 10.5 on behalf of the line 8K eco-industrial base, and now, Foxconn global production line will become the production of Sharp resources, which can greatly reduce Sharp's production costs.

To reduce the cost, noble and inexpensive, more people to the price and marketing, and constantly improve the market share of Sharp, Foxconn injection after the penetration of the strategy, at the same time, Foxconn with decades of deep understanding of China's consumer market, Help Sharp to re-open China's huge market, with a series of marketing measures, continue to expand the volume of Sharp.

In addition to the depth of participation in the 11, 618 and other electricity business, the Sharp is also actively using modern and multi-marketing means, implantation of a large variety of programs, so that consumers perceive the existence of Sharp.

From the father of LCD to the 8K father of the new Sharp

Foxconn as the world's largest OEM manufacturers, is Apple, Samsung and other mobile phone manufacturers foundry, with strong industrial production capacity, with the world's leading industrial chain coordination advantages, while the vertical integration of the supply chain, the depth of management efficiency Pondering, deep product development technology has a great advantage, and Sharp in the liquid crystal display, net ion group and many other technical areas have a strong technical advantage in the minds of consumers have a long brand status.

Foxconn is fancy to the two of the complementary space, constantly overtime on the transformation and empowerment of Sharp, do not continue to invest in new technology research and development, accelerate the development of commercial technology, market, put more market operations budget, So that Sharp's market share continues to expand, improve the quality.

In the Foxconn Enchantment, Sharp also from the original dependence on the LCD TV's single growth, is about to change to 8K technology, IoT / IT machines and cloud services as a link, smart home, intelligent office, intelligent factory, intelligent city ecosystem Of the multiple growth.

But also in accordance with the plan in the settlement of the survival of Sharp and help Sharp return to the front line after the high-end camp, Foxconn invested a lot of scientific and technological innovation, released the world's first 8K TV. Foxconn Technology Group Vice President Chen Zhenuo said, from 8K source Shooting, content editing, storage, transmission, until the terminal 8K content playback, Sharp construction is nothing less than a TV, but a complete industrial chain.In order to confirm the determination of Foxconn building 8K industrial chain platform, Sharp also announced Foxconn Lake Global Future display technology and innovation application R & D center officially started construction, the project has been listed as Shenzhen City 2017 major projects.

Sharp into the era of Foxconn, is in a different way to express its corporate personality.From the father of the rejuvenation of the glory of the father to win the new name of the 8K, so many TV counterparts have really felt the From Sharp's pressure, for example, when almost all color TV companies think 2017 feel harder, Sharp's performance this year than expected.

'Made in China' to the sea path transformation

On behalf of China's high-end level of Foxconn and Sharp 'marriage', through the integration of resources and complementary advantages, given the 'old' enterprises with new vitality. Analysis of relevant experts, China's' going out 'is no longer a simple export products' sell To buy ', not just overseas acquisitions, investment and mergers and acquisitions' buy buy buy', but not to absorb foreign advanced technology learn from each other, but already have the 'empowerment' ability, through the integration of industry chain and power, Has the ability to transform the world famous brands and enterprises, and make it on behalf of China to create high-end level of the brand.

Which is the upper reaches of the industrial chain brand assets, is China to create a major direction for the transformation of the sea.Fu Keming, chairman of Foxconn that the Chinese manufacturing in order to achieve transformation, must come from behind the scenes, such as Hon Hai such a well-known foundry group , Through the acquisition or other effective methods, access to the upper reaches of the industry chain brand assets is a crucial step in industrial upgrading.

Made in China, from imitation to innovation, from OEM production to access to brand equity, China's manufacturing industry in the international industrial chain position, it is through such a transition to work hard to come out. Foxconn to Sharp's success, but also made in China The epitome of the global influence upgrade, is gradually by the implementation of the bottom of the industry chain, to the upstream chain of industrial chain to upgrade.It is from the manufacturing power to the manufacturing power change, is from passive to active layout, 'Made in China' The dynamic reorganization of the new pattern of global industry.

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