2017 has entered the fourth quarter, look at the development of this year's home appliance industry, the overall trend, although the ups and downs, but the overall trend is still stable to the good, the major household electrical appliance enterprises in the competition and transformation to promote the sustainable development of the industry, Affected by the summer weather, to inventory effect is very obvious; washing machine changed nearly five years tepid state, the first time to achieve sales volume double upgrade; although sales of color TV fell year on year, but sales still slightly increased year on year, the industry was The amount of the amount of incremental trend; empty net sales year on year increase, dishwasher sales explosive growth ... ... by the consumer upgrade to promote the upgrading of enterprise products, is to activate the largest engine market, the largest engine, the current "technology" The first three quarters of this year, the household electrical appliance industry in the event of great concern.
Color TV sales volume declining trend
Big-screen high-end is the trend
In the field of home appliances, color TV is considered to be the most intense competition and the most adequate industry, but also consumers the highest degree of concern for its development industry.According to the Ovilvy Network released "2017 China color TV market semi-annual summary report" Shows that in the first half of 2017 China's color TV retail sales volume of 21.81 million units, down 7.3%, retail sales of 74 billion yuan, an increase of 4.3%, color TV sales volume declining trend.
This year by the panel prices, policies and other factors, the color TV market showed lower sales but sales growth year on year, indicating that consumer demand for television experience is getting higher and higher, often in the color TV purchase more high-end and higher prices Products, in addition, more than 10,000 models accounted for the proportion of sales is increasing, more than 55 inches large screen, ultra-high-definition TV and other high-end products, the rapid increase in the market to become a new growth.According to its monitoring data, this year UHD (ultra- , Surface, ultra-thin and other high-end products market penetration have different growth, which UHD growth, surface growth were 14% and 4%, consumer upgrades in the market this year, the performance was obvious.
Famous home appliances experts, China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo said that in this market environment is full of variables, color TV companies must meet difficulties, to the product technology upgrades, to the high-end firm transformation. Do not only pursue the amount of Growth, but also should pay attention to the amount of the upgrade, which foreign-funded enterprises have made a change.At the same time, China's color TV market has become saturated, and overseas markets there is a huge room for improvement, therefore, China's color TV enterprises to users Experience as the center, through high-end, quality, differentiation to reverse the market decline, external will have to take a solid international road, in the innovation drive to achieve steady development.
Online line under the whole channel force
OLED has begun to achieve mainstream
Whether it is a line into the store or online in the platform to buy TV, consumers tend to confuse the concept of a variety of publicity only show the technology there are OLED, QLED (quantum dot), ULED, GLED, laser TV And the resolution is divided into 8K, 4K, 2K, in addition to surface, ultra-thin ... ...
This year, with the panel technology is mature, manufacturers camp expansion, product category and other factors rich, OLED TV show unprecedented vitality, and even began to achieve mainstream.
According to the authoritative research institutions Ovid Consulting (AVC) to provide data show that from January to July 2017, the global OLED TV shipments grew 0.1.1% year on year in 2016, the Chinese market OLED TV grew higher, reaching 109.7%. Consulting (AVC) forecast, the Chinese market OLED TV sales, in 2018 is 55 million units in 2020 is 2.5 million units in the future, OLED TV will show a burst of development, to promote the color TV industry to another peak of the trend.
Even in the Chinese color TV market sales volume of dual-cold during the promotion of the 11, Skyworth main OLED TV has also made good results.As of the end of the National Day Golden Week holiday, Skyworth China OLED TV sales total exceeded million units, sales breakthrough rate 120%, as OLED sales growth in the rapid one of the color TV brand in the optimistic market situation, LG, Skyworth, Changhong, Konka and other color TV companies have also aimed at creating quality and high-end OLED TV, in order to become the preferred consumer OLED TV brand.
Skyworth will continue to promote OLED technology.He believes that OLED display technology has many advantages, but also has a healthy quality.Currently, Skyworth OLED products are mainly S9D, the company has a large number of high- S9-I and S9300. With the rise of China's new middle class, consumer demand for television more diversified, Skyworth adhere to OLED hardware at the same time, but also constantly improve and enrich the TV content, soft and hard to meet the consumer.
Price, quality difference is huge
Laser TV market to be tested
According to the current market mainstream decision, color TV giant business is still mainly based on its outstanding display technology to promote the current display technology is in the OLED, QLED (quantum dot), laser TV fork in the intersection, attracting a large number of large enterprises have the development of the layout. Ultra-short focus projection laser technology, the industry that is the future of large-screen TV equipped with the main technology, attracting both Hisense, Changhong, TCL, Sony and other traditional TV manufacturers and BenQ, Optoma and other veteran projection enterprises, Internet companies, such as millet, rice, nuts, watching still, whale and other entry into the field of laser TV.
Many enterprises into the Council on the one hand to promote the rapid development of the laser TV industry, but because of the differences in technological strength of enterprises, making the laser TV in the price, quality and other aspects of performance uneven.According to the survey, the market low-end products in the laser Quality, projection effects and other aspects of the problem is more feedback, and high-end products because of its high price market reaction is slightly cold, compared to the performance of the end product is more attractive.For the tens of thousands of laser TV, consumers in the purchase , Need to consider a wide range of aspects, if conditions permit, into the store site experience is essential.
It is worth mentioning that, as the earliest layout of the laser technology and independent development and operation of the head of the enterprise Hisense, this year has been enriched its laser TV product line. At the end of September, Hisense in the original 88 inches, 100 inches, and 120 inches , And released a smaller size 80-inch 4K laser TV, the starting price of 34,999 yuan, the price in the current average price of more than 40,000 80-inch large LCD TV market with full competitiveness, which is also seen as Hisense for the future to promote 55-80 inch large-screen high-end laser TV family of forward-looking action.