As the home appliance market growth rate of the second highest category, countless companies want to 'haze economy' under a share of the current market has entered the 'tripartite hegemony' state to millet, cheetah, etc. as the representative of the 'Internet' Haier, the United States led by the home appliance giant; in addition to Philips, Panasonic, Sharp, represented by foreign brands are also competing for the market.
Now, another Internet company into the air purifier market. This time is the ink weather, a user to provide weather services mobile App.
Different from the previous air purifier can only give the current PM2.5 value, the ink air launch of the main AQI early warning push function, can achieve the next 48 hours up to 5 days per hour AQI forecast, in the fog Haze before the arrival of air purification in advance to achieve the function, the price is 2999 yuan.
In the ink weather vice president, general manager of intelligent hardware Jin look, ink weather into the market, but the opportunity is still.For the rational use of meteorological data, given the unique warning function of the purifier is a big difference in selling points.
Whether the weather can be in this high-speed development of the train occupies a seat, we do not know, but the pursuit of differentiated selling point is indeed the future direction of the net clean industry.
Although the demand for air purifier industry will continue to grow under the constant stimulation of air pollution, air purifier products are currently experiencing serious homogeneity, lack of differentiation, and lack of attractiveness; design flaws (inconvenient movement, noise Large degree of breakdown; the use of the scene is more single; technology development bottlenecks, in addition to harmful gas function yet to be a breakthrough; product iteration is poor, the market is old and inventory models more ... ... these are empty Business needs to think and improve the problem.
Can be said that with the consumer upgrade, air purifier this sunrise industry, will be with the environmental management, public health awareness and the emerging consumer groups, such as individual needs to promote the development of this.For the air purifier brand enterprises, To create a differentiated products, you need to start from the market to solve the current use of air purifier pain points, to meet the needs of the current consumer groups to provide a higher quality experience.
Some experts pointed out that the net market has an annual sales of 100 billion yuan scale, fully equipped to develop BAT level of the possibility of enterprises, and in a large number of brand war, only to adapt to changes in the market brand can successfully break through.