October 18, by the China Household Electrical Appliances Business Association hosted the 'new retail new business new breakthrough - 2010 China National Assembly Annual Meeting' held in Nanjing. Many well-known home appliance brand enterprises, TOP channel operators, industry experts, famous Scholars, the news media in the face of three or four consumer market release of new impetus, from the new market demand and consumption patterns from the perspective of multi-faceted dialogue, conspiracy industry development future.
As a leader in the domestic color TV industry, TCL from the new consumer perspective positioning and departure, to create a new series of X / C / P series of products, greatly meet the diverse needs of consumers at different levels in the forum year At the meeting, TCL by virtue of the product of high quality and excellent reputation was '2017 National 100 City stores best-selling brand' honorary title.
TCL multimedia line business center general manager Hu Xuejun at the meeting mentioned that every enterprise has pain points, TCL pain point is that consumers.People's needs can be broadly divided into three levels, namely 'I need, I think To this point, I can not do without. 'From this point of view, including TCL, including many of their own brands have already spent to meet the consumer' I need 'stage to achieve the' I want 'this process. 'I want to' move forward 'I can not do without the' needs, TCL is always working hard, which includes creating innovative products and enhance brand influence and so on.
As mentioned above, with the consumer upgrade, TCL always adhere to the user experience as the core, has introduced high-quality, intelligent and innovative products, with the rising international brand reputation to ensure that the market leading posture. / P three series since the release, the current has its own precise product positioning and complete product concept, the market can be a unique side of the consumer groups with different needs.
X6 XESS Private Cinema As a technology benchmark for industry technology at this stage, the new international design style with quantum dot display technology, Dolby Panorama, Dolby Horizon HDR, Harmon Carton 7.1.4 sound and high-end home design trends C5 urban blues TV to Zhang Yang independent and unique style of design, equipped with Harman Karton audio and color of the original color of the color gamut to bring the ultimate audio-visual enjoyment, but also to the public, Has become the urban white-collar crowd home life of the new choice, while the P6 ultra-thin TV with a high value, craftsmen and the trend of science and technology to become the radiation to 80 after the main, covering 70 and 90 after the pursuit of young consumers Quality source.
At the same time, TCL in keeping with the development trend of the industry under the premise of not into the homogenization of the problem.TCL through accurate insight and analysis of the real needs of consumers, in-depth mining of the color TV industry market segments, such as the above Mentioned C5 is such a face of urban white-collar group of sub-products, once released in the market ushered in a very high heat.Hu Xuejun said in the dialogue, TCL enhance the user's viscosity method is deep Sub-market, and mining market segments, in fact, will be a great market, C5's success gave us a great inspiration and confidence.
Hu Xuejun also said: 'TCL enhance the user's viscosity on the other hand is to practice the three basic business skills, that is, brand power, product strength and channel strength. Product force and brand power naturally do not have to mention, for the channel in the new retail The form will be even more important.
TCL and many domestic channel operators have carried out in-depth cooperation in order to improve the online and offline channels under the various shopping experience.To offline channels, for example, TCL in recent years in the 34 markets continue to strengthen cooperation with the regional chain. On the brand directly or agents of a new transformation and upgrading, so that consumers can personally contact TCL's new high-quality products, to consumers with a more immersive shopping experience, not only greatly promoted the quality of color TV products to upgrade , But also in line with consumer upgrades and new retail development trend.
The future TCL will further consolidate and improve the vertical integration of the whole industry chain integration advantages, research and development and build more with independent innovation technology of high quality products.In addition TCL will also continue to explore the new direction of retail new model in the new retail multi-pattern The trend of change, and many colleagues work together, tempered forward, to promote the industry to a new path of development.
