At present, the domestic economic growth structure is undergoing earth-shaking changes - consumption has replaced investment has become the first driving force of China's economic growth, in other words, the era of consumer upgrades came, but the problem also comes: the consumer upgrade is The upgrading of consumer goods? Many veteran enterprises to keep up with the development trend of the times?
From the consumption of goods to the quality of consumption consumption upgrade is the consumer value upgrade
Although the consumption upgrade is reflected in many aspects, but from the 'consumption of goods to the quality of consumption' to upgrade the consumption is particularly interesting, the public increasingly focus on technological innovation brought about by the intelligent life and quality of life in the family Electrical appliances, functionality is the most concerned about the past, consumers, a refrigerator is used to refrigerated food, a washing machine is used to clean clothes.Now, people are more willing to choose a smart new technology equipped with smart home, Such as equipped with 'clean ion group space purification technology' Sharp refrigerator and washing machines.
Another example is to take every necessary TV, the previous TV is one of the 'three pieces', but now the TV is no longer a symbol of wealth, consumers buy TV is more concerned about the high-quality TV Such as Sharp TV show 'new, deep, high, speed' - non-cadmium wide color gamut, high dynamic contrast depth of field effect, high brightness contrast, dual decoding processing speed of the new features, which A series of advanced technology in the field of imaging fundamentally enhance the consumer's audio-visual experience.The quality and function of the TV itself has become the most important indicator of our purchase decision.
It can be seen is that the consumer upgrade is not the traditional sense of the upgrading of consumer goods, and more is to upgrade the value of consumers.It is true today's goods than in the past both the appearance and function are improved a lot, but consumers Gradually mature values are the backbone of consumer upgrades.
Old-fashioned Sharp TV has become the best choice for consumer upgrades
Consumer upgrades wave swept from the old enterprises and how to deal with it, which is obviously not a simple thing.For 'hundred years of business' Sharp, in order to meet the consumer upgrade in the wave of consumer new demands, Foxconn after the impact of Sharp Hold high the 'noble not expensive' banner, to technological superiority and industry chain advantage to conquer consumers.
Facts have proved that Sharp's efforts are not in vain, Sharp has been paid after Foxconn has been an excellent market performance last year's double 11 promotional activities, Sharp battle 24 hours to win the TV channel sales of 620 million proud of this year In the year of the 618 consumer festival, Sharp all-category sales exceeded 1 billion, a strong pick Jingdong, days cat double crown Wang Guiguan not only in the shopping carnival node sales, Sharp throughout the first quarter of 2017 have According to the "first quarter of 2017 China's color TV market summary report" data show that the domestic color TV market sales in the first quarter of 11.79 million units, down 5.2%, but in the color TV market as a whole cold, Sharp still In the first quarter harvest up to 42.6% of the retail scale growth, surrendered the best results in three years.
To achieve such excellent results, of course, and Foxconn's energization inseparable .In the beginning of cooperation on the complementary resources and role of mutual aid Foxconn and Sharp, now has completed the collection of resources and process integration, the perfect integration of Sharp Technology, Sharp has the world's top LCD panel technology, its Sakai factory is the world's only one 8K 10 generation line panel factory, plus the world's first LCD panel technology, On the recent 10.5-generation LCD panel production line, Sharp at the same time in the quality, production and price to meet the consumer in the product brand level, Sharp is much higher than other brands of premium, brand and technology collaboration is undoubtedly Sharp TV sales all the way triumphantly.
Old fashion is not old-fashioned Sharp, is holding the market development trend, with high quality, high experience of product performance and to meet the needs of the ultimate pursuit of users, opened a new brand competition pattern from the 'noble and inexpensive' new thinking To the first of the 'Guangshen high-speed' new features, Sharp is a very competitive product strength to conquer the market, as the consumer upgrade under the best choice!
In this gold nine silver ten occasion, many of the anticipated new Sharp TV is about to market, there are already several models registered Jingdong Mall opened bookings, and now booking more Gifts and Gifts, like friends can always pay attention, now double 11 is coming, Sharp TV will be the best companion for your leisure time.
