French media said that in China, Haier, the acquisition of General Electric appliances more than a year later, Haier is considering whether the US brand products into Europe.
According to the French "echo" reported on October 12, General Electric Appliance is a century-old shop, occupy the US market third.However, in the European continent, this 1930 invention of the washing machine business since 2008 no longer sell "We have started researching to look at the potential of the brand," he said. "The door is not closed, but everything has not yet been decided." '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '
According to the preliminary data, General Electric brand awareness in Europe and different age groups vary widely, but the brand is generally reflected in the technology and high-end image.
Reported that Haier has been in the European market for seven years to open the European region is the key to Haier's reputation, the Chinese giants have become the world's largest home appliance market enterprises.According to Euromonitor Information, Haier's global The market share of 13.6%, sales of 36 billion US dollars. Haier this year's goal is 40 billion US dollars.
Haier's progress and the acquisition of General Electric appliances related, this will help its strong into the US market.In fact, Haier eight years ago benefited from the Chinese market in the global high-end home appliance market opportunities. "This acquisition means a turning point. Since then, 50% of our business has been realized outside the Chinese market. '
Reported that in the overseas acquisition of well-known brands is also one of the ways to win market share.In addition to Haier's own brand, Haier Group in the European market, only one brand, that is, the acquisition of New Zealand in 2012, high-end brand Fei Xue Parker in Europe, Haier suffered strong competition , Opponents are big roots of enterprises such as Whirlpool, Bosch, Siemens or Electrolux.
"We are starting late in Europe, but our ambitions are still strong, with the goal of gaining a foothold in the field within five years by including acquisitions," he said.
Reported that innovation is another lever. The remaining problem is that the Chinese giants need to think in the factory layout.There are 108 factories in Europe, Haier is located in Russia only one, and a construction plant.