Chinese brands are gradually recognized by the world
China is a globally recognized world factory, with the rise of domestic brands and the global layout of the strategic deepening of Chinese products gradually to the world Recently, South Korea issued a report, according to the data show that Chinese-made household electrical appliances in the global market share Up to 56.2%.
China's global high market share of home appliances
According to the Korea Electronic Information and Communication Industry Promotion Association recently released the "home appliance industry status and outlook report", this year the main household electrical appliances production capacity of 752.84 million units, is expected to increase 1.7% last year from the country, As many as 42318 million units, accounting for 56.2% of the total.
Which is particularly prominent is the air purifier, China produced 23.9 million units, is expected to market share will reach 96.7% .The report also mentioned that by 2020, the annual average annual growth rate of air purifier production will reach 5% All the fastest growing home appliances.In addition, the main household electrical appliances market size is China's largest, especially air-conditioning, accounting for 42.2% of the global market.
In recent years, with the domestic major home appliance brand layout of the national market, China's home appliance market share in the global market is also gradually rising. Previously, TCL not only in the IFA exhibition (Berlin, Germany International Consumer Electronics Show) released color TV, mobile phone, air conditioning , Refrigerators, washing machines and other products, but also flashed its first half of the global market transcripts - the first half of 2017 TCL revenue reached 52.2 billion yuan, net profit of 1.66 billion yuan, an increase of 110.8%, of which overseas markets According to IHS data show that the first half of the TCL TV in the US market sales of 1.82 million units, up 202% over the same period last year, surpassing LG, becoming the third in the US market in Europe, TCL TV has sold more than 20 Countries in the French market share ranked third.
Focus on improving high-end product market share
Although the Chinese-made home appliances in the global market share is high, but it is undeniable that most Chinese brands in foreign countries is still the price to win, in the field of high-end home appliances, still difficult to shake foreign brands. Milk phone quickly became popular in India, Is by virtue of its absolute price advantage, the main low-end market, to win the price.
Earlier, the media reported that millet in the Indian market and then record, 48 hours to sell millions of millet phone, the second quarter of its sales in the Indian market for 4.8 million, that is, its 48 hours of sales of mobile phones has been more than The second quarter in India sales of one-fifth of the biggest reason is that the Indian market to thousands of machine-based, millet is relying on the red rice brand (millet launched thousands of machine series) shipments of the rapid growth.
In so many products, many of China's production is some low-end products or foundry products, large profits small, no intellectual property rights, China is only a 'processing plant'. If you can not reverse the price To win this situation, more Chinese home appliances can only stay in the low-end consumer level.
Although the Chinese home appliances can not let the collective high-end road, but there are already many domestic brands have entered the world's first camp this year during the National Day, Gree in North America's second commercial product display and training center in Chicago, the city center and The center set up product display, technical training and warehousing functions in one, covering over 14,000 square feet.
In addition, the biggest highlight of this ceremony, is undoubtedly Gree black technology - ultra-low temperature heating air-conditioned site was awarded the world's only UL ultra-low temperature stable operation of the certificate. The certificate shows that Gree's ultra-low temperature products in the UL laboratory By certification, at -4 degrees Fahrenheit (-20 degrees Celsius), the air conditioning heat to the rated nominal value of 100%, at -22 degrees Fahrenheit (-30 degrees Celsius), the air conditioning heat is still rated nominal Of the 80%, at -35 degrees Fahrenheit (35 degrees Celsius), the air conditioning is still able to run stably.This is by far the only global UL certified by the ultra-low temperature air-conditioning products, but also from the side of the response to UL Global Leading technology and product recognition.