In the first half of 2017, all the signs have revealed the difficult situation of Konka. According to Konka Group, Konka Group Co., Ltd., Konka Group Co., Ltd., Konka Group Co., Ltd., Konka Group Co., Ltd., Konka Group Co., Ltd. 2017 first half of the financial results show that the first half of Konka revenue billions, an increase of 32.49%, but a careful analysis of the business will know its traditional main business into a difficult business, the first half net profit of only 30 million.
In May this year, Konka announced the sale of its 22.935% stake in Yingrui Optoelectronics Technology (Shanghai) Co., Ltd. In August this year, Konka announced that it plans to offer its 70% All the shares publicly listed on the transfer and the Shanghai three sets of real estate in the property rights listed on the transfer; in September this year, the sale of Kunshan Konka Electronics Co., Ltd. 51% stake ... ... assets realized nearly 4.5 billion during the asset changes in the scale of large So that the outside world is currently in the domestic health status of Konka skeptical.
Seeking to revitalize or divest the assets outside the core business
Prior to Konka Group mainly engaged in color TV, mobile phones, white goods, life appliances, LED, set-top boxes and related products, research and development, manufacturing and sales, but now Konka to seek new business growth point, to divest the original home appliance manufacturing and other main business , Then the arm of the move to survive, really let it return to the market hegemony status? That glorious moment of color TV business, but also experienced what changes, but also how to be unaware of the market competition wave beat in the front beach on?
Konka Group was established in 1980, has been 37 years of history, is China's reform and opening up after the first Sino-foreign joint venture electronics companies, and Changhong, Skyworth, Hisense, tcl and called five Golden Flower. Since the establishment of 30 years, Konka In the color TV research and development technology innovation, a number of the world's leading TV core technology award, but unfortunately later experienced small and medium shareholders and OCT for the board of directors control of the storm, high-level frequent turmoil, year after year operating profit loss, even in 2015 the highest loss of 1.2 billion yuan During this period, the Internet brand TV and foreign brands continue to influx, Konka TV has lost market dominance, reduced to the color TV industry, the second echelon brand.
Konka color TV industry has tried to catch up with the Internet wave, the introduction of Internet smart TV KKTV, and vigorously develop OLED TV products, while seeking large shareholders and micro whale technology to increase capital, rich TV content resources. Unfortunately, Konka color TV products in research and development, lack of capacity, and No industry-leading core technology, the annual R & D investment ratio is lower than peers.
In August this year, Fujian Province, Ningde City, Mr. Lin complaints Kangjia color quality there are serious problems, the purchase of only three months of television will be no sound black screen, after the emergence of a split screen problem. And after-sales service screen has been asking price of 3,500 yuan, equivalent to 90% of the price of television.Lin Lin said, 'Konka TV is simply no sale! This is forcing me to buy a new machine.
Konka TV quality and aftermarket has been questioned for a long time, on the Internet at random a search 'Konka quality problems', that there are many cases on the Konka TV quality complaints. Hardware quality can not be guaranteed, after-sales maintenance of high prices, many problems Enjoy the Konka old customers are disappointed in the Konka actively related to the benign transformation attempt, the entire black market is also facing mobile phones, flat and other new media to suppress this year's domestic TV sales fell 7.3%, Konka TV business revenue A year-on-year decrease of 1.45% in the face of this situation of internal and external problems, it is not difficult to understand Kangjia broken arm to survive, seeking core business assets revitalized or divested determination.
Is no longer a color TV company, transition investment holding platform
Konka experienced a frequent change after the internal management, this year to recruit a new team of executives and the implementation of a new round of change measures, Konka Group Chairman Liu Fengxi in an interview with reporters made it clear that 'Konka is no longer just a color TV Company, will transform the investment holding platform, bigger investment business. If Konka existing products or business, do not meet the direction of development to sell.
At present, Konka has set up six or seven investment teams, including the proposed establishment of industrial funds, in the intelligent manufacturing, new energy, new materials and other emerging industries to invest, we can see Konka investment transformation is still exploring the stage, the use of Konka in color TV business The accumulation of advantages, to explore more suitable for the development of the Group of multi-industry parallel transformation.
In the color TV business, after this drastic reform, Konka color TV can not stand firm in the market, have to see its product development technology can not be a breakthrough in addition to manufacturing capacity, supply chain capacity is still Konka color TV need to be resolved The problem.