According to incomplete statistics, China's water purification industry after more than 10 years of development, large and small manufacturers, although there are already three or four thousand, but many of the water purification machine manufacturing enterprises not only did not bring the water market continued to grow, on the contrary But because the product quality varies greatly, even if consumers do not dare to buy, resulting in China's water purification machine market penetration rate has only 5%, water purification machine market for consumers as muddy water, but this year, China's water purification manufacturers brand gradually rise, relying on technology to establish a good brand image, so that consumers see the end of the hope of chaos.
Strong brand competing to emerge
Zhong Yi Kang released data show that in January to July 2017, domestic water purification equipment retail sales of 19 billion yuan, an increase of 19%, but over the past three years, the domestic water purification equipment market growth rate from 64.7% 46.1% slow to 21.3% in the market penetration rate of only 5% of the case, this growth is clearly slow.The industry analysts pointed out that this and the current water purifier market, many brands, uneven quality, Shoddy product flooding, after-sales system is not perfect, etc. Consumers are afraid of being fooled, so do not buy.However, it is gratifying that the current water purifier market is changing the status of brand chaos, the market appears Some consumers are familiar with and trust the brand.
Industry analyst Yu Zhengxin that, because the level of consumption, the public release of high-end, diversified consumer demand, making the water industry technology, product iterative upgrade, to the intelligent and high-end in this process, some brands start stand out.
Products are increasingly networked
Network era, any product will be combined with the network, water purifier is no exception.With the network, not only improve the technical threshold, more importantly, improve the quality of after-sales service, improve the consumer experience. Select the water purifier consumers say, save time, effort, price standardization, these are the basis of a good consumer experience.Floor machine network function, you can make consumers a lot easier.
Zhong Yi Kang 1000 users of the actual results show that the user is not satisfied with the installation staff to reflect, including arbitrary charges, installation technology, but off, not timely, poor quality of service personnel, poor staff and other issues. The user has successfully booked a variety of installation needs frequency data show that 80% of users can make an appointment once the installation is successful, 9.3% of users need to make an appointment twice, 4.7% of the users, Need three or more times to make an appointment to succeed.With the remote control and APP, consumers of these bad experience can be transformed into a good experience.
Diversified sales channels
Zhongyikang research results show that the purchase channels, the consumer preferred appliance stores, accounting for up to 29%, and then the store, in addition, the building materials market, department stores and marketing channels are also accelerating the pace of development This shows that the current water purifier sales channels have been diversified.
Electric business is currently the focus of the development of water purifier business channels.As in recent years, consumers change the shopping habits, online purchase of water purifiers to facilitate trouble, the number of online sales increased year by year.With the emergence of shared economy, water Machine market also appeared in the form of leasing.It is understood that some water purifier business for enterprises or individuals to provide water purification machine rental services, each month to receive a certain amount of rent, when the tenant rental water machine failure or need to replace the filter , By the leasing company to resolve, the user without any worries.
Water purifier is directly related to people's health, in some developed countries, water purification machine family penetration rate has reached more than 80%, while China was only 5% .If the water purification machine business from the quality, service, sales channels to win consumption The trust, it will be able to discover a vast world.