As the Korean electronics industry, male, Samsung, LG's volume add up enough to occupy a quarter of GDP in South Korea. Appliance business is Samsung, LG's strong business, but recently in the US market, South Korea are experienced big trouble . Nirvana learned that the US appliance brand Whirlpool launched a series of trade protection applications filed with the US International Trade Commission for Samsung, LG allegations, and the US International Trade Commission will implement strict trade protection measures. The North American market has always been Samsung, LG One of the core market, once the washing machine business was levied huge anti-dumping duties, or will include, including color TV, refrigerator, including other home appliances in the development of the North American market. Samsung LG's experience, but also worthy of China's home appliance brand vigilance.
Whirlpool why repeatedly launched an attack?
Samsung LG by the US authorities to take stringent trade sanctions, behind the push is the United States home appliance giant Whirlpool.
Whirlpool was founded in 1911 and headquartered in Benton, Michigan, USA. It is one of the largest manufacturers of large household appliances in the world. The products are equipped with washing machine / clothes dryer, microwave oven, refrigerator, air conditioner, cooker range hood, dishwasher Machine, oil heat Ting and household kitchen garbage disposal machine and other 9 series.
There is no doubt, and Samsung, LG's home appliance business has a direct competitive relationship, is Whirlpool repeatedly launched Samsung, LG one of the reasons.Public information shows that in recent years, Whirlpool in the United States against Samsung, LG at least three charges of dumping :
In 2012, Whirlpool for Samsung, LG in South Korea and Mexico produced a home washing machine filed an anti-dumping investigation application. Subsequently, the US government finds that Samsung, LG in the United States established the facts, and Samsung, LG produced in South Korea and Mexico, Anti-dumping duties.
At the end of 2015, Whirlpool and the US government launched anti-dumping investigations of washing machine products, said Samsung and LG will lose the US washing machine production transferred to China to avoid the US government's punishment earlier this year, the US International Trade Commission on China's large household Washing machine to make anti-dumping sure the final ruling on China's exports to large US home washing machine anti-dumping duties.
PHL is still no success on this May 30, 2017, Whirlpool comeback, once again accused Samsung, LG two companies will be transferred to Vietnam and Thailand, washing machine production to avoid the US government exports to its US products Anti - dumping duties.
Nail technology that, in addition to the reasons for competitors, Whirlpool repeatedly launched Samsung LG, as well as the following reasons:
First, the US government policy guidance.As we all know, the new US government came to power, it is very strong support for 'Made in America' and 'American priority', this also actively attract, including Foxconn, Samsung, LG, including many global manufacturing Enterprises in the United States to invest in the factory. Whirlpool in this context, to protect the name of local manufacturing enterprises to apply for trade protection, it is easy to get government support.
However, the global home appliance industry is becoming increasingly competitive, especially China's Haier, the United States, South Korea's Samsung, LG's strong performance, Whirlpool is facing the United States, the United States, the United States, the United States, For example, in the Chinese market, although the acquisition of the Dili, Sanyo and Rongshida and a series of brands, and claimed to use 5 to 10 years into the first group of China's white power, but from 2017 mid-term report has surrendered The worst case in six years, a loss of nearly 100 million yuan.North America market as Whirlpool's headquarters, if again by Samsung, LG and Chinese household electrical appliance enterprises occupied, Whirlpool will be fully passive.
Samsung LG how to deal with?
For Samsung, LG, Whirlpool's attack, really difficult to deal with. As mentioned above, Whirlpool launched behind, both the interests of enterprises, more government policy guidance.
Nail technology to note that, in fact, Samsung, LG for the United States frequently put pressure, has made a lot of compromise attitude.For example, a positive response to the US government's call to the United States to build a new home appliance production plant.
According to media reports, Samsung Electronics plans to invest $ 300 million to build a home appliance factory in the United States, which will be built in Blythewood, South Carolina, to produce products such as washing machines and gas stoves, which announced in March, Will invest 250 million US dollars in the United States Tennessee to build a new home appliance factory.
But from the United States to impose anti-dumping duties, only in the United States to build factories and can not meet the interests of the United States demands.Then, Samsung LG need to deal with it? In the nail technology, the Korean hutch's options are not many.
On the one hand, to help the South Korean government, from the overall situation of the overall trade between Korea and the United States to carry out the game.In particular, South Korea can jointly include China, Vietnam, Thailand, including the relevant forces, with the United States to negotiate for the greatest trade interests, Cancel anti-dumping duties.
On the other hand, to expand China, including a broader global market.Although Samsung, LG in the Chinese market is also facing heavy pressure, but the Chinese home appliance market is large enough, with the acceleration of consumer upgrades, there is a lot of expandable space Only Samsung, LG in other markets around the world have more prominent performance, in order to reduce the overall impact of the US market turmoil.
Nail technology that the Samsung LG now encounter, but also worthy of Haier, the United States, Hisense, Skyworth and other Chinese appliance brand vigilance. Trade protectionism sticks may fall at any time, the Chinese home appliance brand needs a rainy day to strengthen brand building, quality construction and cost optimization , Can not bet on a country or regional market, should consolidate the local market in China at the same time, the layout of a broader global market.