Famous Japanese fashion VIA BUS STOP open to the Shanghai Takashimaya Department Store. Season, its cooperation with the British animation director Julia `Potter, created a series of funky cartoon animal images, bring a Tokyo-style fashion.
Speaking of VIA BUS STOP, frequented by Japanese friends must know that in Tokyo Aoyama, Daikanyama, and other fashionable landmark total of more than 30 shops at Castle Peak is located next to the famous PRADA flagship store. Today, this establishment the designer brand boutiques in 1994 came to Shanghai Takashimaya Department Store.
VIA BUS STOP literally means 'through the bus station' near the end of the century, the brand founder Mr. Okuda Akira is a bus stop in Paris opened a boutique shop, go to the store because you must go through the bus station, so they named VIA BUS STOP.
In 1994, Mr. Okuda Akira returned to Japan, and in Tokyo set up a VIA BUS STOP. At that time, few European and American design brands to enter the Japanese market, Mr. Okuda was also Akira began sponsoring young designers Alexander McQueen and Helm ' Special `Long (Helmut Lang) until they become famous, and won the first of these two brands agency in Japan.
In order to highlight their strengths, Shanghai's VIA BUS STOP qualities in Tokyo on further strengthening, such as Tokyo store a lot of first-line European and American brands, Shanghai store places rare Japanese designer brands. 'Many European and American brands in Shanghai are have their own shops, or sell to other buyers shop in. We hope to share Tokyo's fashionable style and Chinese customers, like AMBELL, UJOH, SAWA TAKAI other Japanese designers. 'brand Miss Watanabe China region, said the person in charge .
This spring and summer, VIA BUS STOP also invited the famous British cartoon director, illustrator Julia `Potter (Julia Pott), according to the shop new spring and summer 2014 created a series of comics. Julia works often with cute animals as protagonist. 'This time I retained a consistent style, so that the image of the human animal to wear clothes, depicting fashionable world of adults.' Julia has also shared this cooperation as well as her mind VIA BUS STOP with us.
VIA BUS STOP invited the famous British cartoon director, illustrator Julia `Potter (Julia Pott), according to the shop new spring and summer 2014 created animal-themed comic
This cooperation is how to get started?
I received a VIA BUS STOP 'to 2014 spring and summer a single product as inspiration' invitation to cooperation, I would very much like their own products, so very excited to accept. After that I teach shop, searching for products from store inspiration, completed this series of works.
What makes you think let 'animals wear human clothing'?
I work in many roles were wearing human clothing, and has human emotions and behavior. Outset design animals, just to get my work more interesting. And when I do character animation, we found too black and white, but the animals can more cute with a simple way to show the character's personality.
Typically you how to find inspiration?
Go to the museum or a friend to talk to. I can take a year to put a perfect inspiration carved, and the creative process may only several months. Thinking is the most important.
